Heidi Chu Archives - MARKETECH APAC https://marketech-apac.com/tag/heidi-chu/ Making Marketing for all Tue, 14 Apr 2026 01:11:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://marketech-apac.com/wp-content/uploads/2023/05/marketech-icon.png Heidi Chu Archives - MARKETECH APAC https://marketech-apac.com/tag/heidi-chu/ 32 32 ‘What’s NEXT in Marketing: Hong Kong 2026’ second edition unveils trend-focused sessions and expert speaker lineup https://marketech-apac.com/whats-next-in-marketing-hong-kong-2026-second-edition-unveils-trend-focused-sessions-and-expert-speaker-lineup/ Tue, 17 Mar 2026 01:19:13 +0000 https://marketech-apac.com/?p=137418 Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour, marketers in Hong Kong are looking for actionable insights — from AI-led marketing strategies to social commerce […]

The post ‘What’s NEXT in Marketing: Hong Kong 2026’ second edition unveils trend-focused sessions and expert speaker lineup appeared first on MARKETECH APAC.

]]> Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour, marketers in Hong Kong are looking for actionable insights — from AI-led marketing strategies to social commerce optimisation — to stay ahead in 2026 and beyond.

Responding to these industry imperatives, MARKETECH APAC presents the second edition of its flagship Hong Kong conference. What’s NEXT in Marketing: Hong Kong 2026, scheduled for 12 November 2026 at Cordis, Hong Kong, will offer a full-day programme of actionable frameworks, forward-thinking discussions, and high-impact networking for senior marketers and digital innovators.

Following a successful debut edition, this year’s conference is designed to equip attendees with strategic insights to deploy AI responsibly, elevate customer engagement through hyper‑personalised experiences, and build data‑driven marketing engines that deliver measurable results. 

Set against Hong Kong’s fast-moving economy — where digital adoption and customer expectations evolve at pace — the event offers a unique opportunity for brand leaders to future-proof strategy and unlock competitive advantage.

Across a robust agenda, attendees can expect expert‑led keynote presentations and energising panel discussions covering the latest in AI marketing, data analytics, customer engagement, customer experience, and social commerce optimisation. The programme also features dedicated roundtable sessions, interactive networking breaks, and insights‑driven conversations tailored to unlocking real‑world impact.

Speaker lineup includes:

  • Heidi Chu, head of brand and consumer touchpoint at BSH Home Appliances Group
  • Adrian Tan, senior vice president and head of product and segment marketing at DBS Bank 
  • Iris Kan, marketing director at L’OCCITANE Group
  • Philip Chau, former regional director, marketing performance & operations, Asia at Sun Life
  • Brayden Crossley, senior vice president – Asia Pacific at Warner Music Group
    …and more speakers shaping how marketing excellence evolves across Asia.

What’s NEXT in Marketing: Hong Kong 2026 is part of the broader What’s NEXT in Marketing conference series, which champions knowledge sharing and collaboration across the region.

To learn more about What’s NEXT in Marketing: Hong Kong 2026 and secure your seat, click HERE.

For sponsorship queries, contact MARKETECH APAC’s Sales Team at [email protected].

For speaking opportunities, reach out to Azunta Gaviola at [email protected]. 

For registration enquiries, contact Diana Nonisa at [email protected]. 

The post ‘What’s NEXT in Marketing: Hong Kong 2026’ second edition unveils trend-focused sessions and expert speaker lineup appeared first on MARKETECH APAC.

]]>