The new programme is now live in Singapore, Malaysia, Thailand, the Philippines, Cambodia, Myanmar and Vietnam, where it is known as GrabXu. Users can access GrabCoins by updating the Grab app to version 5.380.0 or later.

According to Hassan Alsagoff, regional head of loyalty and marketing at Grab, the shift aims to offer “more tangible and immediate” ways for users to earn value from everyday transactions. GrabCoins can now be accumulated through a wider range of activities, including purchases or bookings made on GrabFood, GrabMart, Transport, Delivery, Express, GrabPay, PayLater, and select digital banks such as GXS Bank and GXBank in eligible markets.

Additional earning opportunities are being introduced gradually as part of a phased rollout. These include hosting GrabFood Group Orders, booking tables via Grab Dine Out, using Advance Booking for rides, making bookings through partner apps, and transacting in-store at selected grocers such as Jaya Grocer. Grab said new earning avenues will be added periodically.

GrabCoins can be redeemed directly to lower the payable amount during checkout on GrabFood and GrabMart, or through the Offers section on various booking screens. A dedicated GrabCoins homepage within the app provides users with their total accumulated tokens and highlights personalised opportunities to earn and save.

The company said the rebrand is designed to provide greater transparency around how rewards are valued and accumulated. Users will be able to see the exact number of GrabCoins earned per eligible transaction and the number required to offset future purchases.

Existing GrabRewards Points will automatically convert to GrabCoins on a one-to-one basis once users update their app. For example, 2,000 GrabRewards Points will become 2,000 GrabCoins.

Beginning January 2026, GrabCoins will expire six months after they are earned. Grab is encouraging users to redeem them within this window during the transition period.

Grab said the evolution of its loyalty programme reflects ongoing efforts to enhance the benefits available through its growing suite of services.

The post Grab’s GrabRewards is now GrabCoins appeared first on MARKETECH APAC.

In a statement, Sean Goh, managing director of Grab Malaysia said that the company remains to give more awareness to its partners and neighborhood businesses by focusing on merchant partner support and affordable rates for daily needs such as ordering food and grocery shopping.

“With the new SOPs for businesses and eateries, we are initiating several support measures to help our merchant partners cope especially with the loss of dine-in customers, while ensuring the community still can access their daily needs safely, conveniently, and affordably,” Goh stated.

Since the country has implemented its movement control order (MCO) for this year, Grab has reduced maximum commissions charged to any merchant partner by up to 5% for all Food and Mart merchants nationwide for four full weeks, from January 13 till February 10, 2021 to help merchants earn more. Grab is also reducing its commission ceiling to 25%.

Furthermore, Grab is implementing a temporary reduction commission to restaurant partners to zero percent if customers choose to pick up their orders themselves, effective January 13 to February 10, 2021.

With regards to Grab’s ‘Local Heroes’ campaign, the awareness campaign saw an increase in sales of up to 43%, and is hoped to help generate awareness for our local heroes in these difficult times.

“Additionally, with our revamped GrabMerchant platform, merchants will also have more autonomy to manage their online store especially if they are running out of supplies or are unable to cope with the orders. Moreover, our partners can also leverage social media channels to promote their products and services with a self-generated personalized link to their store via their GrabMerchant app,” Goh added.

Other Grab offerings include delivery fees for as low as 50 cents, one delivery fee for ‘mix and match’ order from food courts, unlimited free delivery for ‘Signature’ restaurants, and 40% points back for any Food, Mart or Express vouchers redeemed at GrabRewards.

The post Grab MY managing director: ‘Safeguard the livelihood of our ecosystem of partners’ appeared first on MARKETECH APAC.