The event was attended by Gan Kim Yong, Deputy Prime Minister and Minister for Trade and Industry, and Adviser to Punggol GRC Grassroots Organisations, alongside Yeo Wan Ling, Adviser to Punggol GRC Grassroots Organisations. 

Supported by Families for Life, Ministry of Social and Family Development, People’s Association, and JTC Corporation, the celebration aligned with the Grow Well SG strategy by encouraging cross-cultural appreciation, offline family bonding, and stronger social connections during Chinese New Year.

Proceedings opened with a symbolic calligraphy moment as Gan joined local calligrapher Malik Mazlan on stage to brush the character mǎ (马), before applying his seal to mark the start of the festivities.

At the heart of the event was McDonald’s Biggest Community Lohei, a synchronised toss spanning generations. Each family received a McDonald’s Lohei Treasure Box that unfolded into a serving plate.

“The Chinese New Year is a time for reunion and togetherness,” said Linda Ming, head of brand communications and customer care at McDonald’s Singapore. 

She added, “We are honoured to partner with MSF, and Families for Life (FFL), People’s Association and JTC to bring Comlink+ families, welfare beneficiaries, and Punggol residents together through McDonald’s Biggest Community Lohei. Seeing families celebrate side by side truly reflects the joy of connection that defines McDonald’s role in Singapore’s social fabric.”

Beyond the event, McDonald’s Singapore announced that 10 cents from every Prosperity Special Meal purchased during its Prosperity campaign will be donated to Ronald McDonald House Charities Singapore to support families with seriously ill children.

Families also took part in interactive activities, including a Tree of Wishes, a calligraphy corner where they practised writing fú (福) and mǎ (马), a festive photobooth featuring Prosperity menu props, a themed Bingo game incorporating Families for Life’s Becky Bunny motifs, and a lively “Pass the Oranges” session symbolising prosperity and good fortune.

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