The mattress brand said the Singapore-based remit will cover integrated campaigns across Southeast Asia, with plans to expand into Thailand, Malaysia, Indonesia, and the Philippines.

The renewed partnership marks the second time the agency has been appointed by Simmons, following its earlier work on the brand’s Asia creative platform “The Definition of Sleep” launched in 2011.

“We see this as the continuation of a successful partnership. One that we forged over a decade ago. It’s amazing how our brands have grown, and a privilege to be able to leverage our knowledge both old and new to unlock more success for Simmons across Southeast Asia,” said Eunice Tan, group CEO at The Secret Little Agency.

“TSLA demonstrated a deep understanding of our brand and wowed us with a creative response that we’re excited to bring to our markets as we continue to grow the Simmons brand across our key priority markets in Southeast Asia,” said Celine Kuo, SSEA head of brand marketing & development at Simmons.

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