Tag: DoubleVerify

Singapore – Global digital media measurement software platform DoubleVerify has announced that it is expanding its partnership with MoPub, a monetization solutions provider under Twitter, entailing DoubleVerify to expand its full fraud protection to MoPub Marketplace, which is MoPub’s programmatic exchange.

MoPub Exchange currently connects advertisers with more than two trillion ad requests from over 1.5 billion addressable users around the world.

Said expanded partnership stems from their original partnership in 2019 where DoubleVerify was the sole provider of fraud and invalid traffic detection (IVT) post-bid measurement for the MoPub Marketplace. 

This expanded partnership, which includes DoubleVerify’s pre-bid avoidance segments and post-bid monitoring and blocking, further extends quality coverage for global advertisers and publishers across one of the world’s premiere mobile app programmatic exchanges. With DoubleVerify’s technology, MoPub can continuously refine the quality of mobile inventory available through MoPub Marketplace.

“For advertising to perform, it must be seen by real people. Unfortunately, fraud follows the money — and as ad investments have shifted to mobile, bad actors are working hard to take advantage. For that reason, it’s imperative that brands have clarity into the quality of in-app inventory they buy,” said Matt McLaughlin, COO at DoubleVerify.

He also added that they are excited to expand their partnership with MoPub to promote transparency, support mobile ad quality and performance, and empower marketers to reach their consumers wherever they are.

Meanwhile, Michal Jacobsberg-Reiss, head of ecosystem Partnerships at MoPub noted that ad fraud is an industry-wide challenge, impacting publishers, advertisers and SSPs, which pushes MoPub continuously invests in keeping their Marketplace fraud-free, and having the right partnership in place is paramount for this effort.

“DoubleVerify has been a strong partner for combatting new and emerging types of ad fraud. This expanded partnership supports our comprehensive, multi-step approach to ensure MoPub Marketplace is thoroughly vetted and monitored to uphold our already stringent, high standards of traffic quality,” he said.

As part of its mobile in-app fraud solution, DoubleVerify identifies and screens the most significant types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing), and measurement manipulation.

Singapore – DoubleVerify (DV), the global software platform for digital media measurement, data, and analytics, has announced the appointment of James Cashmore as its new senior vice president of global client and agency partnerships.

Cashmore brings with him 25 years of experience in the digital industry. He previously worked as the global client partner director for Google APAC in Tokyo, where he led a team that worked with some of the largest technology and automotive global brands. Prior to Google, Cashmore also held positions at technology content publishing companies VNU and Ziff Davis.

In his new role, Cashmore will be leading a newly-formed team called ‘Global Client and Agency Partnerships’ (GCAP), which focuses on addressing the holistic needs of top global brands, agencies, and consultancies. He will be based in London and will report directly to Julie Eddleman, the EVP and chief commercial officer of DoubleVerify.

The GCAP team will be responsible for cultivating relationships with DV’s largest global customers, offering end-to-end leadership and coordination with local markets, and ensuring seamless delivery of DV’s comprehensive solutions. The team will also be structured and empowered to offer vertical expertise, best practices, and industry thought leadership, as well as to negotiate new and existing global deals on behalf of DV. Furthermore, the team will be leveraging close customer feedback loops to serve as the upstream input for the product roadmap and resource allocation guidance.

Commenting on his appointment, Cashmore said, “I’m thrilled to join DV at such a pivotal point in its growth journey. I look forward to applying my extensive industry experience to help strengthen our leadership position globally, as the company expands its commercial footprint and continues to deliver best-in-class solutions across the digital ecosystem.”

Meanwhile, CEO of DoubleVerify, Mark Zagorski shared that Cashmore is the ideal choice to spearhead the new Global Client and Agency Partnerships team, under the leadership of Eddleman.

“As Julie continues to take steps to evolve our commercial structure and strategy, James’ previous industry and leadership experience make him a well-suited addition. He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle,” said Zagorski.

Singapore – Media measurement and data analytics platform DoubleVerify has announced Doug Campbell, former chief strategy officer at video management platform Telaria, as its new chief strategy officer, where he will be responsible for the company’s global strategy and corporate development.

Campbell brings into the company more than two decades of experience successfully growing public and private companies in the arenas of advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics, and software-as-a-service (SaaS). 

At Telaria, he oversaw the successful merger with digital advertising infrastructure company Rubicon Project and the acquisition of video advertising platform SpotX to form Magnite, an independent sell-side platform.

Furthermore, he was formerly the chief operating officer at data management platform eXelate where he led the sale of the company to data and market measurement firm Nielsen and went on to serve as Nielsen’s senior vice president of global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media company, WorldNow. Campbell began his career as an investment banker at Merrill Lynch. 

“DoubleVerify has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV. I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth,” Campbell said, regarding his appointment.

He will report to Mark Zagorski, CEO of DoubleVerify.

“From Magnite to Nielsen, he has demonstrated a track record of success and achievement, and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem,” Zagorski stated.

Singapore – DoubleVerify (DV), the global software platform for digital media measurement, data, and analytics, has partnered with Facebook, to expand brand safety and suitability integration.

DV provides advertisers with comprehensive brand safety and suitability controls, category options, and languages. The platform’s brand safety technology protects a brand’s equity and reputation across all media environments and is built for the modern brand suitability era.

The partnership aims to extend verification to new premium inventory channels such as Facebook In-Stream Reserve, which is Facebook’s invite-only program that gives certain, high-quality ‘video pages’ access to premium advertising opportunities, while providing new tools to boost control and efficiency. With the expansion, DV will now offer comprehensive brand measurement solutions on Facebook and Instagram, optimizing campaign quality.

Through the partnership, the advertisers on Facebook using DV can now manage brand safety and suitability settings with precision and accuracy using 53 content avoidance categories and 39 supported languages, as well as to create ‘Allow Lists’ for Facebook In-Stream Video inventory, supporting brand and content suitability and alignment. Furthermore, the advertisers can create ‘Block Lists’ that work across In-Stream Reserve, In-Stream Video, and Instant Articles, as well as Facebook Audience Network. And lastly, they can improve operational efficiency with automated Allow and Block List updates and delivery.

In addition to its brand safety and suitability capabilities, DV has partnered with Facebook for fraud protection and viewability measurement across their inventory. The platform enables advertisers to leverage a single viewability metric to measure performance across Facebook, Instagram, other large platforms, and publishers, as well as open exchanges. With DV, brands gain a holistic view of viewability performance across platforms and can use those learnings to validate their media plan and adjust budget allocation.

“We are excited to enter this phase in our work with Facebook. We are expanding our partnership to ensure an even more brand-safe and brand-suitable advertising environment for the global brands we serve across the Facebook ecosystem,” said Mark Zagorski, the CEO of DoubleVerify.

New York, USA – Digital media analytics platform DoubleVerify (DV) has announced a new brand safety solution for connected TV (CTV), which will offer app-level transparency for advertisers and brands. 

The development of the solution, which is first in the industry, is in response to advertisers’ concern with regards to the lack of standardization of data on the app due to bundled app and content-level data shared to them. 

DV provides all the information advertisers need including the real world app name, the devices and IDs associated with it. It eliminates the non standard and random Bundle IDs which, typically, only contain a subset of the programs where their campaign ran across and does not have guarantee of accuracy.

One of the significant features of DV’s CTV solution is its inclusion and exclusion lists which allow advertisers to target or avoid specific CTV apps, aligning their inventory and brand suitability. 

The solution also enables advertisers to measure the quality of their campaigns and determine infractions through its delivery reporting, allowing them to optimize their campaigns in-flight and refine their strategies in the future.

According to DV CEO Mark Zagorski, as a higher number of audiences use its platform, advertisers’ demand for transparency in CTV will continue to accelerate.

“We’re proud to be the first in the market to introduce this solution and enable effective CTV app-level brand safety and suitability controls for global advertisers,” Zagorski said.

“Our new inclusion and exclusion lists empower advertisers to assume greater control over brand-content fit, by selecting only apps that align with their suitability standards and criteria. If there is no clear or verified data specific to the environments and programs where CTV campaigns run, then every advertiser is exposed to brand suitability risk when buying on CTV,” He added. 

Earlier this year, DV also launched a new transparency and reporting solution for CTV inventory to address the lack of obscurity in CTV. The solution provides full transparency for buyers accurate data on where their CTV campaigns have run.  This solution charts app names across platforms and devices with more than 6,000 apps mapped across leading industry platforms.

Mumbai, India — DoubleVerify continues its growth with the appointment of digital media veteran, Nachiket Deole (pictured), to lead business operations in India.

Deole is charged with setting up DV’s operations in India and will lead efforts to establish strategic relationships with brands and agencies to help them maximize their digital investments.

A 15-year digital media veteran, Deole was previously an Agency Relationship Lead at LinkedIn, where he played an instrumental role in developing successful partnerships between LinkedIn and key communications agency partners in India. Prior to LinkedIn, Deole served as the Partner for Digital at Mindshare, where he spearheaded the digital business for Mindshare’s West India region. Previously, he held senior leadership roles at IPG’s premier media agency, Lintas Media Group.

India has seen an exponential rise in digital media consumption over the past few years – a trend that is predicted to accelerate.

Nachiket Deole, Head of Sales, DoubleVerify India

“With the changing business landscape, digital marketing adoption is bound to grow. A lot of brands are already investing significant budgets across digital media and the need for independent media quality and performance measurement is growing in tandem. I’m excited to join DV at this pivotal time, and look forward to advancing the company’s industry-leading verification solutions in the India market.” said Deole.

“Launching operations in India represents a significant milestone for DoubleVerify, and we’re excited to welcome Nachiket to the team,” said Jordan Khoo, APAC Managing Director, DoubleVerify. “The issues of brand safety, ad fraud and viewability have only become more critical and complex across the digital advertising ecosystem worldwide. DV’s expansion into India will allow us to bring much-needed transparency to global brands placing their digital investments in the region – helping them safeguard brand reputation and maximize campaign performance.”