Tag: Creative campaign

Sydney, Australia – Creative agency The Works has been appointed by global wellness and weight loss company WW to handle the company’s creative campaigns, as well as customer acquisition.

The Works will initially manage the Spring and New Year campaigns for WW, and follows the announcement in June of commercial radio station KIIS FM star signing on radio host Jackie O as the new WW ambassador for Australia and New Zealand.

WW, formerly known as Weight Watchers, has helped Australians in its 55 years of business presence, to lose weight with its scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops as well as personal coaching solutions.

Damian Pincus, founder and creative partner at The Works, stated “Now more than ever, many of us are reassessing our weight and wellness goals and are looking for expert help to do it. WW has already helped millions of people around the world with the latest nutritional and behavior change science, and we are excited to have been selected by WW to tell that story to Aussies and Kiwis looking to make positive changes in their lives.”

Meanwhile, Nicole McInnes, director of marketing and commercial at WW ANZ, commented, “The Works showed a clear understanding of the WW brand, our target audience and how they can support us across the entire customer acquisition journey. We are delighted to be partnering with the team as we work with Jackie O, our latest WW brand ambassador.”

The appointment comes after The Works had also won the brand communications account of electronic company LG in Australia more recently.

Sydney, Australia – Global digital creative agency AnalogFolk has created a new campaign via its Sydney arm, to launch Hyundai’s new N-Line sports package for the i30Sedan in Australia.

The 90-second launch film ‘After Dark’ takes an edgy and dark theme. The video features dream-like sequences with deconstructed nursery rhymes and rap performed by Australian talent.

The agency calls its latest creative endeavor as “taking a non-traditional approach to a traditional car.” The spot stars real people who are pursuing side hustles and passions outside of their day jobs.

AnalogFolk Executive Creative Director Richard Morgan said the campaign aims to capture the attention of people who have a quiet, innate sense of competitiveness and love the thrill of driving.

“Early on, we resolved that if you’re the sort of person who likes to curl up with a light Adam Sandler comedy on Netflix and an early night, then this isn’t the car, nor the spot for you,” said Morgan.

The agency said the car’s all-new virtual cockpit helped inspire the idea to set the campaign at night, when the car, like the characters who drive it, “light up and come alive.”

“The need to step outside of our comfort zone and overcome barriers – real or imagined – is something that our audience intuitively understands,” Morgan said.

“Setting the spot at night, when the senses are heightened and our hero characters are hard at work while most people are safely tucked up in bed, allowed us to interweave surprising, nocturnal elements in playful, non-
linear ways, using the urban landscape as a backdrop,” he added.

The campaign of 90-, 30-, and 15-second cutdowns are currently running, supported by online and out-of-home.

Manila, Philippines – As the Philippines continues to battle the impact of COVID-19, brands and companies from the private sector across various industries have banded together to help restart the economy while ensuring consumers’ health and safety. As a result, the Ingat Angat Tayong Lahat campaign was launched.

“Ingat Angat Tayong Lahat” which is a Filipino phrase for “take care” is a campaign aiming to help businesses gradually increase operations as well as to help build consumer confidence by reiterating the importance of standard safety practices against the virus, such as frequent washing of hands and constant wearing of masks and face shields. 

The campaign was built in direct support for an ongoing multi-sector initiative Taskforce T3 (Test, Trace, Treat), put together by the government in April 2020 to manage the outbreak of the pandemic.

Department of Trade and Industry (DTI) Secretary Ramon M. Lopez said, “At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods.”

The Ingat Angat group calls for participation from businesses, both big brands and SMEs. In line with this, it has provided downloadable assets such as logo templates and design guides enabling brands to easily integrate the Ingat Angat visual identity to their system.  

Jaime Augusto Zobel de Ayala, Chairman and CEO of Ayala Corporation and founding partner of TaskForce T3 stressed the importance of continued public-private sector cooperation. 

“The private sector has found a new front where we can be supportive of the fight against COVID, and that is in restoring the  confidence of our citizens that we can all resume our lives and livelihoods, so long as we strictly follow the minimum health standards recommended by health experts,” he said.

The campaign has already obtained the support of the biggest corporations and brands in the country, including Aboitiz Equity Ventures, Jollibee Foods Corporation, and McDonald’s Philippines. It has also partnered media outlets such as CNN Philippines, GMA, Kapamilya Channel, and news brands Philippine Daily Inquirer, and The Philippine Star. Meanwhile, agency partners include EON, HIT Productions, NuWorks, and Omnicom Media Group. 

The campaign was spearheaded by creative agency TBWA/Santiago Mangada Puno. 

Hong Kong – With the new football season in Europe underway, Pizza Hut Hong Kong has collaborated with global advertising agency Ogilvy to deliver a limited foosball pizza box to customers, that can be availed through a game in social media.

The new limited edition item is part of the brand’s dedicated football campaign “12th Player Club.” It is specially designed with a fully playable foosball table integrated into the lid of the box.

Pizza Hut has commissioned five special boxes to be up for grabs. The company has asked interested customers to follow a simple set of mechanics on its Facebook page, where one of the requirements is a membership to the brand’s football interactive platform “Best 12th Man Club.”

“Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolated at home to get into the football spirit, while tucking into great tasting pizza,” said Ogilvy in a press release.

Marketing Director Wendy Leung shared that the special packaging is the brand’s way of reminding football fans that pizza goes best with football.

“We always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food, and bringing an experience like this to life right in your pizza box, is the perfect way to make people smile,” said Leung.

Meanwhile, John Koay, executive creative director for Ogilvy Hong Kong added, “A lot of football fans have been stuck at home during these past few months, so we wanted to bring the fun and flavor to them. The Foosball Pizza Box is a great packaging idea that brings together the football action and delicious pizza for a memorable meal experience that you can share with friends.”

The campaign runs from 6 October to 20 October.