The assignment covers several brands within Henkel’s consumer portfolio, including Persil, Schwarzkopf, and Syoss. The move follows WPP’s appointment last year to handle Henkel’s consolidated media business across Europe.

According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months. 

Henkel sought a partner capable of delivering integrated end-to-end services, spanning creative development, production, and marketing technology, to support growth across its global brand portfolio.

As part of the partnership, WPP will deploy WPP Open, its agentic marketing platform, to help support Henkel’s marketing operations. The platform is intended to serve as a central system connecting teams and enabling more coordinated global marketing execution.

The agreement builds on the companies’ existing collaboration and reflects Henkel’s aim to streamline creative, production, and media activities within a unified marketing structure.

Cindy Rose, CEO of WPP, said, “I’m thrilled to expand our partnership with Henkel Consumer Brands, now including consolidated creative and production. This win is a powerful proof point that our Elevate28 strategy is working. Henkel’s ambition for end-to-end marketing excellence aligns perfectly with our ability to bring together world-class creativity with the transformative capabilities of WPP Open, our agentic marketing platform.”

She added, “Building on the success of our European media partnership, we’re ready to accelerate Henkel’s growth by connecting creative, production and media in one seamless engine. This is the blueprint for how WPP delivers trusted growth for the world’s leading brands.”

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Building on its first fund, the new fund will continue Venturi’s strategy of investing in consumer brands that are reshaping their industries and developing products and services for the changing needs of Asian consumers.

Venturi aims for a first close of $130 million by June 2025, with backing from existing investors. The second fund will focus on high-growth sectors, including retail, education, healthcare, and fast-moving consumer goods (FMCG), across India and Southeast Asia.

Nicholas Cator, founder of Venturi Partners, said, “Our investment philosophy remains unchanged: backing brands that create meaningful change and deliver innovative solutions to consumers. We take an active ownership approach with our portfolio companies, working closely with founders to help unlock growth and scale their businesses. With this second fund, we are excited to continue partnering with ambitious entrepreneurs across the region.”

In April 2022, Venturi raised $180 million from prominent families in Europe and Asia. Its first fund invested in seven high-growth consumer companies across education, F&B subscription, beauty and personal care, retail, and home interiors, including Livspace, Country Delight, Believe, Pickup Coffee, DALI, K-12 Techno, and JQR.

Venturi takes a hands-on approach, working closely with management teams to scale operations and drive long-term growth. Its experience in identifying and expanding consumer businesses has established it as a key investment partner for founders in India and Southeast Asia.

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