At a recent panel discussion titled “Maximising Shopper Reach in a ‘Show Up Everywhere’ World,” at the What’s NEXT in Marketing: Philippines 2026, industry leaders Marx Benedict So, Associate Marketing Director, Digital & Commercial Insights at Mega Prime Foods Inc. and Moshe Baldo, E-Commerce Head at Monde Nissin Corporation, explored how marketers can capture both the scroll and the shelf by meeting consumers across the many touchpoints that shape modern purchase journeys. 

The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.

Capture the scroll and the shelf

As a 50-year-old food brand, Mega Prime understands the need to ride the digital wave and make its product presence known on social media as well. For Marx, this pivot is rooted in the principle of ‘stalking to storytelling’, focusing more on experience-driven content rather than merely promoting their product on store shelves.

“We pivoted to social commerce and shoppable entertainment. Nobody wants to be sold a product, but if it’s entertaining and fun, and your product is there, basically, they will consider your product,” he said.

He also noted the importance of influencer partnerships, noting that the brand has shifted from using celebrities like Cesar Montano to influencers like Ninong Ry for its campaigns.

Meanwhile, Moshe acknowledged that marketing strategy nowadays in the commerce space focuses on making consumers believe in your brand’s mission.

“Brands today are no longer just competing in visibility. Where we’re competing is in credibility, because it’s easy to show up, but it’s really difficult to make people believe in you,” he said.

He mentioned three things that had helped them navigate these challenges–especially on online reviews, which include generating real conversations, surfacing the right signals, and ‘respond & engage’.

“As much as possible, we try to respond to all the reviews as quickly as possible. From those reviews, we try to create a megaphone to amplify them. Either it’s a matter of tweaking promotions or tweaking our communications, so that we can directly address the negative ones and amplify the positive ones,” he explained.

He added, “I think in e-commerce, ratings and reviews are no longer just a feedback loop, but they can actually be a scalable engine for conversion.”

Tapping into multiple touch points

In terms of where the biggest risk of a brand becoming fragmented across channels comes from, Marx said it may start with marketers who merely jump on bandwagons.

“I would say it may start from there because it’s something sexy, something new, yet the brand objective now is not aligned,” he said.

To alleviate this, he advises marketers to have their cross-planning teams be present during their planning sessions–ranging from the person responsible for digital, e-commerce, branding, and even down to the supply chain person–just to understand the holistic view and objective of the brand that will be executed.

Moreover, he stressed the importance of getting the right content on the right platform. While creating segmentation for these channels may cause fragmentation, he believes it is necessary for specialised approaches on the platform.

“Nowadays, we try to segment it on what platform, what message, what do you want to communicate to the consumers and customers. So basically, segmentation is also key. While it will create fragmentation, the segmentation should be specialised on that platform,” he said.

Whether it’s marketing or conversion, business as usual in online selling, or pushing for live selling, he says this segmentation must have a clear message.

This also goes as well for influencers that they work with, noting, “We’re working with influencers and content creators, and you give them the freedom to do the creatives. But at the end of the day, there should be a guiding question for them to understand the brand as well.”

Speaking about creating strong digital environments for brands that rely on sensory experiences like food, Mosh shares that it’s about translating those senses into experiences rather than replacing them completely.

“We’re very sensorial. We like to touch, we like to taste, we like to smell. But in e-commerce, that all goes out the window. Online, it’s not about replacing those senses but translating them instead,” he said.

First on that list of translating experiences is through content–whether through product close-ups, detailed product descriptions, product demos, or even mukbangs. “What we’re trying to do here is to get the audience to experience the product vicariously through our content.”

The second point would be about context, with Mosh saying, “It’s not just a matter of describing the product, but how does it actually fit into my life? So, is this brand or product meant for sharing? Is it functional? Is it just for a quick meal? Is it a comfort moment?”

Lastly, it’s all about social proof, since consumers tend to trust people with faces more than the impressions of other consumers over faceless brands.

Creating brand reach that works

When discussing modern brand reach, marketers should create campaigns that weave social issues, such as sustainability and health, into their messaging. To weave these serious topics into light-hearted online content, Marx said that education plays a role in ensuring campaigns resonate with younger audiences who are more eagle-eyed at spotting what matters to them as consumers.

Citing Mega Prime Foods’ acquisition of Jim’s Coffee, a coffee positioned as a healthy alternative to traditional instant coffee, he noted the hero-hub-help concept to communicate this brand messaging. 

• Hero: What is your brand communications, and how do you market the product
• Hub: A series of content to help educate consumers on their product offerings and benefits; and
• Help: Pertaining to the celebrities and influencers who have on-the-ground experience, which will help in creating the story for the brand.

“Nowadays, from a target audience perspective, agencies find that people no longer fully believe content produced directly by brands. The more authentic you can be and the closer you are to the ground, the better you can navigate and position your brand—especially by working with influencers and creators,” he said.

Going over the topic of working with influencers, Mosh remarked that creator content actually drives a significant portion of their business and that they scale without losing the brand essence.

“I think the key there is not controlling creator content, but guiding them instead, because creators will tell you that they do actually want to know about your product, but when it comes to how to communicate it, that’s up to them,” he said.

He added, “It’s their style, it’s their format, it’s their creativity, because the moment that it starts feeling scripted, that’s when it loses authenticity, and it doesn’t make it believable anymore. But I think an important part for us as marketers is to actually measure impact, and for us in e-commerce at least, that always comes back to, is it actually driving action? Because if it’s not conversion, then it’s ultimately just expensive awareness.”

Being powerful across brand moments

Marx puts it bluntly: make your brand moments ‘sexy’ but still grounded on the fundamentals of what makes your brand ‘click’ to consumers in the first place.

“You have to align your brand people also, and what message do you want out there, leveraging also your 6Ps of marketing (Product, Price, Place, Promotion, People, Process/Presentation).”

He also stresses the importance of getting the right platform with the appropriate channel objective, adding, “You have to have segmentation between those platforms and also the communications, but aligning and one cohesive message at the end of the day.”

Mosh also echoed Marx’s statement, adding that brands can’t be “everything, everywhere, all at once”.

“Each channel and each platform has a role to play. We just have to identify what it is. Some are more efficient at driving awareness, conversion, and even loyalty. And we just have to be very purposeful when it comes to that,” he said.

He added, “Aside from that, I think we should also focus on clarity. Give people a reason to believe. Why is your product worth buying? Because at the end of the day, yes, awareness gets you attention, but it’s clarity that gets you bought.”

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As shopper journeys continue to span multiple platforms and environments, brands are increasingly required to rethink how they build visibility and relevance across every touchpoint. 

The discussion ultimately highlighted that success in today’s “show up everywhere” landscape is not simply about being present across more channels, but about ensuring consistency, relevance, and strategic placement at the moments that matter most. 

By aligning messaging across physical and digital spaces while focusing on the micro-moments that influence decisions, brands can turn fragmented shopper paths into more meaningful engagement—and ultimately, measurable conversion.

The “What’s NEXT in Marketing” conference series brings together industry leaders and practitioners to explore emerging trends, evolving consumer behaviours, and forward-looking strategies set to influence the region’s marketing landscape. 

With local editions happening soon across Singapore, Indonesia, Thailand, Malaysia, and Hong Kong, the series will continue to explore what lies ahead for the future of marketing across Asia-Pacific this 2026 and beyond.

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Announced on April 16 in Kuala Lumpur, the partnership aims to create what the companies describe as a “continuous commerce” experience that integrates retail, financial, and lifestyle services across AEON’s ecosystem. 

The initiative forms part of AEON360’s broader agentic commerce roadmap in the region, intended to make customer interactions—from product discovery to delivery and post-purchase support—adapt to shoppers’ needs in real time.

“Our ambition is to create an ecosystem that serves consumers as a cohesive, intelligent entity, so every engagement feels crafted just for them, no matter where they begin their shopping journey,” said Daisuke Maeda, Chairman of AEON360. 

“With Google Cloud, we’re shifting from simple digital interactions to AI agents that surface the most relevant offerings and perform complex tasks on our customers’ behalf, starting in Malaysia, with a roadmap to expand across key Southeast Asian markets that we’re present in. Through our Innovation Foundry, we’re upskilling our staff to be the architects of this agentic commerce future, anchored on a data foundation that adapts to evolving preferences, predicated on customer consent,” he further explained.

The next stage of the initiative will be led by AEON360 Managing Director Low Ngai Yuen and Chief Technology Officer Glen Cha, who will oversee the implementation of the collaboration into customer-facing services.

Building a unified data foundation

At the center of the collaboration is the development of a contextual intelligence engine designed to integrate data across AEON’s different services. The system is intended to recognise customer preferences across touchpoints and offer personalised product recommendations, loyalty incentives, and financing options.

For example, shoppers searching for groceries in Kuala Lumpur could receive curated product suggestions, member pricing, and real-time stock availability through AEON platforms such as myAEON2go or at nearby AEON MaxValu stores. The platform could also dynamically integrate installment plans, cashback offers, or loyalty points into the purchasing process.

To support the initiative, AEON360 is using BigQuery, Google Cloud’s data platform, to develop an enterprise knowledge graph that consolidates customer data across AEON’s various business units and digital channels. The companies say this unified data foundation will underpin the deployment of AI agents capable of carrying out tasks on behalf of customers.

Innovation Foundry and workforce development

As part of the collaboration, AEON360 and Google Cloud will establish the AEON360 Innovation Foundry in Kuala Lumpur. The facility will focus on training employees in AI technologies and enabling teams to develop agentic AI solutions aimed at improving customer engagement and supporting new revenue opportunities across AEON’s merchant, tenant, and supplier network.

The Foundry will use Gemini Enterprise for Customer Experience (CX) to deploy configurable AI agents that support both shopping and customer service functions. 

According to the companies, a shopping agent will function as a digital concierge capable of processing text, voice, and image inputs to build shopping carts and complete authorized actions, while a customer experience agent will provide round-the-clock support and real-time guidance for service representatives.

Expanding commerce through open standards

AEON360 also plans to extend its agentic commerce capabilities beyond its own platforms through the adoption of the Universal Commerce Protocol (UCP), an open standard developed by Google. The protocol enables AI agents and retail systems to interact across multiple consumer platforms, businesses, and payment providers.

Under this framework, AEON360 may introduce a business agent through Google Merchant Center that allows shoppers to communicate directly with AEON brands via Google Search. The system would function as a virtual sales assistant capable of answering product questions and presenting targeted promotions to shoppers during the purchasing process.

The company is also exploring integrations with Google Pay that could enable agent-led transactions across various touchpoints, with payment methods and shipping information securely stored in Google Wallet.

“For too long, traditional retail technologies have created fragmented experiences where shoppers are forced to restart their journeys at every turn,” said Hana Raja, Country Manager for Malaysia at Google Cloud. “AEON360 is changing this by using Google Cloud’s full-stack AI to turn toilsome browsing into a frictionless experience. Our collaboration will deliver agentic commerce solutions grounded in a ‘continuous thread’ of context—ensuring that information flows with the shopper to help AEON360 anticipate and act on what they need next.”

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The partnership establishes a privacy-first framework for retail media collaboration in Hong Kong, enabling brands to activate high-value audiences and deliver more relevant advertising across DFI’s retail ecosystem.

It combines DFIQ Media’s omnichannel retail media network with WPP Media’s programmatic and predictive intelligence capabilities. InfoSum, WPP’s privacy-focused, no-data-movement collaboration platform, will integrate customer audience insights, enabling advertisers to activate audiences while ensuring data privacy and regulatory compliance.

Advertisers will gain access to aggregated insights from the yuu loyalty ecosystem and retail platforms across DFI Retail Group banners. These insights will support more precise targeting, with audience segments securely matched and activated through WPP Media’s Open Intelligence and delivered via WPP Open, the company’s agentic marketing platform.

The setup is intended to help brands identify growth audiences, improve targeting accuracy, and measure performance across both digital and physical retail environments. This includes metrics such as incremental sales, new-shopper contribution, and audience effectiveness.

The partnership also includes WPP Media’s investment in DFIQ Media’s omnichannel retail media inventory. This spans digital advertising opportunities across the e-commerce platforms and mobile apps of yuu, Wellcome, 7-Eleven, and Mannings, as well as a network of more than 6,000 in-store digital screens across Hong Kong.

“Retail media is the fastest-growing media channel globally and rapidly becoming one of the most important channels for brands to connect with consumers in meaningful and measurable ways,” said Wee Lee Loh, Group Chief Digital & yuu Rewards Officer from DFI Retail Group. 

Chandana Sunder, Group Retail Media Director from DFI Retail Group, also commented, “By partnering with WPP Media and leveraging privacy-safe technology from InfoSum, we are unlocking the next phase of retail media in Hong Kong – one that combines powerful first-party data with omnichannel activation across digital and physical retail environments.”

Together, these retail touchpoints generate more than 60 million store visits each month, providing brands with access to consumers across the full shopping journey, from online discovery to in-store purchase.

WPP Media will contribute its programmatic advertising, predictive modelling, and Open Intelligence capabilities to enable automated media buying, real-time optimisation, and audience targeting based on retail signals from DFIQ Media.

The companies said the collaboration is intended to advance retail media development in Hong Kong by combining privacy-first data collaboration with predictive intelligence and omnichannel activation. It also aims to create new opportunities for brands to engage shoppers and measure incremental impact.

“Our collaboration with DFIQ Media represents an important step in shaping the future of commerce-driven media in Hong Kong,” said Michael Beecroft, CEO of WPP Media North East Asia. 

“By connecting DFIQ Media’s rich retail audiences with our Open Intelligence framework, we can deliver high-yield, privacy-safe, and outcome-driven advertising solutions that reduce waste and drive measurable growth for brands,” added Kenny Ip, Vice President, Media and Partnership Management at WPP Media Hong Kong. 

The partnership expands WPP Media’s Open Intelligence for Commerce ecosystem, which already includes retail partners such as Ocado Ads in the UK and Salling Group in Denmark. With DFIQ Media joining the network, Hong Kong becomes part of this global expansion of WPP Media’s commerce intelligence framework.

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In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.

Lau joins Meta from L’Oréal, where she spent more than a decade in senior leadership roles, most recently serving as chief digital and marketing officer for Malaysia and Singapore. Her background includes experience in digital transformation, e-commerce, and marketing strategy across multinational organisations.

Commenting on the appointment, Sandhya Devanathan, vice president of Southeast Asia and India at Meta, said, “We are thrilled to welcome Sook Ping to Meta. Her deep expertise in digital transformation, e-commerce, and the creator economy will be invaluable as we continue to grow in Malaysia. Her understanding of brands, consumers, and the evolving digital landscape—combined with her commitment to developing talent—will be instrumental as we continue to empower Malaysian businesses, partners, and communities.”

Meanwhile, Lau commented “Malaysia presents incredible opportunities, and I’m thrilled to lead Meta’s efforts here. Together with our team, I’m committed to driving growth for businesses, fostering strong partnerships, and contributing positively to local communities.”

Prior to joining L’Oréal, Lau held leadership positions at Henkel and Procter & Gamble. She is a graduate of the London School of Economics, where she earned First Class Honours in Mathematics and Economics. Lau is also known for a data-driven leadership approach and a management philosophy she describes as “grow people to grow business.”

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Shukla will lead the company’s data practice, drawing on his expertise in Adobe Experience Platform (AEP) and experience in data transformation projects. DEPT said his ability to unify complex ecosystems for real-time personalisation and business impact will play a central role in supporting clients in India.

Kediyal, who has more than 16 years of experience, will head the commerce practice. He brings technical expertise in Adobe Commerce, headless commerce, and composable architectures, having led large-scale commerce implementations across different industries and geographies. At DEPT, he will focus on engineering, performance, and scalability within commerce programs.

“Rohit and Nitin bring a unique blend of technical prowess and strategic vision,” said Himanshu Mody, head of India at DEPT. “Their leadership enhances our role as innovation partners, not just implementers, for our clients.”

DEPT currently employs more than 450 professionals across Mumbai and Bengaluru. The company works with Indian enterprises including HDFC Bank, Tata Capital, Tata AIA, India First Life Insurance, Generali Central, and Vijay Sales, supporting industries ranging from financial services to retail and manufacturing.

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The Paris-based firm, known for its AI-powered advertising solutions, has introduced a new tagline—“For the love of commerce”—as part of its broader push to inspire richer, more connected shopping experiences. The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.

Brendan McCarthy, chief marketing officer at Criteo, emphasised the growing influence of AI in shaping how consumers interact with commerce. “Over the past 20 years, Criteo has played a central role in building the commerce ecosystem,” McCarthy said. “We recognise that we have a tremendous responsibility to shape and improve the AI-driven commerce experience for the future.”

The rebrand comes at a time when many shoppers are feeling underwhelmed by online shopping. According to a recent Criteo study, 76% of consumers describe the digital retail experience as uninspiring or purely functional. The company aims to change that by enhancing its data-driven advertising offerings and deepening its integrations across the commerce ecosystem.

Criteo, which connects brands, retailers, and media owners with consumers, believes the future of commerce lies in creating more emotionally engaging experiences. With its global reach and access to valuable commerce data, the company is positioning itself as a pioneer in the next phase of AI-enhanced retail.

As part of the brand launch, Criteo is rolling out a global campaign beginning at the Cannes Lions International Festival of Creativity. Highlights include a heart-shaped orange hot air balloon emblazoned with the phrase “Putting heart back in the cart”, as well as surprise giveaways in local shops and cafés. The campaign will extend through 2025 with activations in key cities like London, New York, and Tokyo.

In tandem with these efforts, Criteo is launching a multi-phase influencer campaign featuring both internal and external voices to drive conversation around the evolving nature of commerce.

The rebranding initiative was developed in collaboration with The Marketing Practice and reflects Criteo’s core values of being open, collaborative, and impactful. As McCarthy explained, “This new identity captures the passion that drives us to connect the ecosystem, innovate, and support our partners’ growth.”

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Based at WPP’s Amsterdam Campus, the dedicated team—led by VML Amsterdam—will drive Heineken’s global below-the-line (BTL) marketing initiatives, focusing on developing distinctive and impactful brand experiences across key consumer touchpoints.

Harnessing WPP Open, the company’s AI-powered marketing transformation platform, the team will deliver cutting-edge, end-to-end brand experience and commerce solutions. This includes collaborating with Heineken’s global team to elevate in-store and in-bar brand presence, enhance retail activations, and refine e-commerce strategies to drive sales and optimise the consumer journey.

Furthermore, the team will craft integrated shopper experiences around major sponsorships, including Formula 1, the UEFA Champions League, and live music events—strengthening brand affinity and creating unforgettable moments for fans.

Rutger van der Stegen, global head of BTL Heineken Brand, said, “We were impressed by WPP’s deep capabilities in shopper marketing, including their ability to drive higher efficiencies through WPP Open, underpinned by advanced AI. In addition, WPP’s creativity and deep understanding of the Heineken® brand make them the right partner to increase the impact of shopper touchpoints in our marketing mix, strengthening connections with consumers and driving sustainable growth.”

This partnership extends WPP’s existing collaboration with HEINEKEN, adding to its work across the company’s brand portfolio. Ogilvy currently supports HEINEKEN brands globally and in key markets such as Brazil, Spain, and Mexico, while Design Bridge and Partners has contributed to branding and design efforts, including HEINEKEN’s recent 150-year anniversary campaign.

Rogier Leliveld, chief client officer for WPP in the Netherlands and WPP global client lead for HEINEKEN, said, “We could not be prouder to expand our partnership with Heineken® and leverage WPP Open’s AI capabilities to create world-class experiences for its brands.”

“Commerce and shopper experience are such important drivers of brand power and sales in this category, which makes this opportunity even more exciting. It also allows us to build on our longstanding brand strategy and design partnership with Heineken®. With the added excitement of UEFA Champions League and F1, the potential of this partnership is tremendous,” he added.

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Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks. 

In addition, the entire ‘content to commerce’ framework will ensure achieving upper and lower funnel metrics for the brand, meeting objectives of leads and conversion. This will ensure that the campaign reaches the right audience through the most effective channels, including social media for which there’s a robust content strategy. 

Regular updates and interactive content will keep the campaign vibrant and engaging on social media. Besides, the campaign involves an influencer strategy, using credible sources to drive authenticity for the value proposition of the ‘Infinito System.’

Through this collaboration, the aim is to ensure that Indonesian homes achieve long-lasting beauty, extending beyond the campaign and enduring for infinity.

The branding ‘Infinito’ itself is derived from the Italian word for infinite, with the logo incorporating the infinity symbol within the letter ‘N,’ emphasising the concept of endless beauty and durability while positioning Infinito as the central solution for maintaining beautiful walls in Indonesia.

Moreover, Moonfolks also created the packaging, digital videos, and visuals for the product lineup. Its 30-second and two 15-second videos aims to bring the brand’s belief to life in a story about the never-ending saga of repaints throughout the years, illustrating the need for a proper solution—hence the ‘Infinito System’.

Abhilasha Kannan, managing director at Asian Paints Indonesia, said, “Asian Paints understands the pain points of the consumer, around which we base all our innovations. The creation of Infinito System is no different from that perspective. The Indonesian homeowner needs to be rescued from painting woes they need to go through every year. And so we created a long-lasting solution to have perfect walls that gives homeowners peace of mind for at least 5 years. Communicating a complex system was a difficult business challenge, and Moonfolks was able to simplify every aspect of the brand for us to be able to communicate the benefits of the Infinito System effectively.”

Meanwhile, Anish Daryani, founder and CEO at Moonfolks, commented, “At Moonfolks, we believe every brand deserves a “Moonshot” – our proprietary approach to brand building. We drive commerce for brands combining brand purpose (brand identity and advertising), brand content (digital), brand experience (shopper and activation), brand reputation (PR and influencer marketing) and brand reach (media solutions and content distribution). Birthing the Infinito System, and co-parenting it with the Asian Paints team has been a deeply transformative experience for both the teams. The coatings category in Indonesia has seen little innovation, which makes it disruptive for Asian Paints, while offering genuine value to consumers.”

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The company’s new name is now adopted by all of The Mars Agency’s operations around the world, a name that depicts its transformational growth into a full-service commerce marketing partner for brands and retailers.

Mars United Commerce’s rebranding reflects not only the company’s global reach but also the company’s past, present, and future commitment to operating as an enterprise commerce partner that delivers all the solutions brand and retailer clients need to grow their businesses. 

Mars United Commerce fully embodies the ongoing evolution of the commerce marketing industry, which has become a vast, complex array of shopping channels and engagement opportunities that must be mastered individually to deliver programme-level success but also managed collectively to drive company-wide growth. 

Significant investments in technology and infrastructure have positioned Mars United Commerce as global leaders in four key disciplines: strategy and analytics, retail media and eCommerce, content and experiences, and retail consultancy. These areas form a ‘United Commerce Ecosystem’, providing clients with essential expertise to navigate the complex commerce marketing landscape. 

The company’s proprietary ‘Marilyn Commerce Marketing Technology Platform’ enhances core strengths like shopper insights, deep retailer intelligence, and creative excellence, helping clients make better decisions, create connected experiences, and drive stronger business results.

Moreover, strategic acquisitions, including XPO Brands in 2022, have expanded the company’s reach and capabilities, bringing comprehensive commerce marketing solutions to new regions. Since aligning with The Mars Agency, XPO Brands has rapidly extended its passion and expertise across retail media, ecommerce, measurement, and analytics.

Mars United Commerce now encompasses a workforce of 800 professionals across North America, Europe, Australia, New Zealand, and Asia, all experts in specific functions but also trained and certified in every aspect of commerce marketing. 

Sally Tobin, managing director for Mars United Commerce ANZ, said, “We’re so very proud of the equity we’ve built around the XPO name and the reputation we established for excellence in shopper and experiential marketing. Since joining The Mars Agency, we’ve moved beyond those roots to grow capabilities and gain equity in other key areas of commerce marketing. It’s only natural, then, for us to now join the rest of Mars in adopting a new name that better represents everything we can do for clients in the region.”

She added, “With The Mars Agency’s support, we’ve become a more complete commerce partner for our clients. As part of Mars United Commerce, we’ll be bringing even more opportunities to the region.” 

Also speaking on the rebrand, Rob Rivenburgh, global CEO, shared, “The Mars Agency has long been known for relentless reinvention, for staying ahead of industry trends to build expertise in the emerging skill sets our clients need to drive sustainable business growth. We have best-in-class capabilities across the full spectrum of commerce marketing and an unmatched ability to unite them to drive even greater success for our clients. That’s what Mars United Commerce says to the marketplace.” 

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Seamlessly integrated with ADA’s suite of digital services, the AI CoPilots tap into diverse datasets and proprietary AI models. Each CoPilot unites disparate information streams, dismantling the silos between different platforms and business units. By doing so, it provides transformative insights with real-time predictive analytics and delivers strategic guidance customised for the unique dynamics of each enterprise. 

ADA’s inaugural lineup of AI CoPilots encompasses four strategically devised tools, each tailored to optimise distinct facets of digital enterprise. They include tools for full-funnel marketing, e-commerce, conversational AI, customer segmentation.

Srinivas Gattamneni, CEO at ADA, said, “Our new AI CoPilots will set a benchmark in the industry by enabling enterprises to execute unprecedented marketing and commerce strategies. This initiative is not just an investment in technology, it’s an investment in our customers’ future, providing them with the tools they need to thrive in a competitive market.”

He added, “This move not only amplifies the reach of ADA’s advanced machine learning models and AI technologies but also reinforces the company’s dedication to fostering a synergistic ecosystem where our client’s strategies are seamlessly executed from insight to action.”

ADA’s commitment to innovation and its expansive presence in 12 countries underscore its role as a transformative force in the industry. As ADA continues to expand its capabilities and reach, it remains dedicated to delivering cutting-edge solutions that drive business success. 

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