Changan Auto partnered with Landor to create a brand story that reflects its ambition and innovation as a rising global automotive force. The refreshed identity blends the CHANGAN brand with a distinct yet harmonious presence, highlighting the company’s commitment to high-quality, advanced mobility and positioning it as a pioneer in innovative driving experiences.

The brand’s new creative concept, ‘Beyond the Horizon,’ features gradients inspired by nature, symbolising innovation and progress. The visual language in photography and film evokes a sense of exploration, portraying individuals as pioneers charting their own paths toward a richer, more fulfilling life.

Steven Gao, business director of Landor China, said, “Partnering with Changan Auto on their global journey has been a privilege. Our collaboration has resulted in a powerful brand strategy and visual identity that will position Changan for success in key international markets and contribute to the continued growth of the Chinese auto industry on the global stage.” 

Changan Auto has already expanded into key global markets, including Thailand, the Middle East, and South America, with plans for further growth in 2025.

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