The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand.

It houses leading brands such as Club Lime, Plus Fitness, hiit republic, and GROUNDUP, along with its eCommerce supplement label, Supp Society.

“We’re so excited to be partnering with such an impressive house of brands and a leading Aussie business that’s been on an amazing growth journey,” said Angela Hampton, founder and CEO of WiredCo. 

The partnership positions WiredCo. as Viva Leisure’s ‘Brandformance’ agency of record, driving both short- and long-term growth through an integrated approach to media and creative.

“We’re pumped to be partnering with Rob and his team to help grow Viva’s brands and business to drive more value for their shareholders,” said David Kennedy-Cosgrove, managing director and partner at WiredCo. 

“With over 600,000 members and a wellness category that’s growing 7.5% per year, this is a unique opportunity to use our brandformance model to help build their brands through powerful creative ideas and scaling them through smart paid, owned and earned media strategies,” he added. 

At Viva Leisure, the enthusiasm is mutual as Sean Hodges, chief operating officer, said, “At Viva Leisure, we’re constantly evolving to deliver more value to our members and partners. WiredCo. brings a fresh perspective and proven capability that aligns perfectly with our vision for growth and innovation.”

Chief marketing & data officer Rob Nolan at Viva Leisure added, “WiredCo. impressed us from day one with their mix of creativity, data smarts and genuine partnership mindset.”

“They understand that marketing today is as much about precision and performance as it is about storytelling. Equally important, they’re a team we’re energised to collaborate with. The best partnerships are built on shared ambition and mutual respect, and we found both from day one,” Nolan emphasised. 

WiredCo. has spent the past three years honing an AI-driven MarTech stack tailored for high-growth businesses like Viva Leisure. 

Its proprietary tools—including WiredPredicts, which forecasts media and commercial outcomes with over 95% accuracy, and WiredIQ, an AI-powered creative and performance intelligence platform—are designed to keep the brand’s campaigns fit for the future.

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Tencent Cloud has been helpful in improving the Allo app by integrating top-notch, secure services in order to achieve Allo Bank’s aim of offering financial services to Indonesia’s underbanked population, particularly the adept at technology youth.

Since 2021, Tencent Cloud has built two Internet Data Centers (IDC) in Indonesia, demonstrating its commitment to meeting the country’s growing commercial demands. With this, Tencent Cloud is prepared to offer solutions made especially to meet the needs of Allo Bank by drawing on its years of experience and knowledge of the regional market.

The use of the reliable and scalable database management technology TDSQL is one of Tencent Cloud’s contributions. This technology gives the bank the computational and storage power it needs to manage significant amounts of data in an effective and efficient manner.

Jimmy Chen, Vice President of Tencent Cloud International and Managing Director of South East Asia, said, “We are pleased to enhance digital banking in Indonesia with cutting-edge technology such as TDSQL. Leveraging our years of global experience and expertise, Tencent Cloud is confident in providing Allo Bank with tailored solutions and services that fulfill its specific needs. We look forward to more collaborations in the future, including partnerships for additional solutions and services like eKYC.”

Meanwhile, Indra Utoyo, President Director and CEO, Allo Bank, expressed, “Thanks to our valuable collaboration with Tencent Cloud, Allo Bank has been given a large boost in achieving its goals of managing vast amounts of data, handling high-frequency transactions, ensuring online security, and managing risk control – with the aim of providing a revolutionary service to all digital banking users in Indonesia. We foresee an even more fruitful future with Tencent Cloud, as we set up plans to utilize more of their high-quality and highly reliable technology.”

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Following an evaluation process, Cashrewards has teamed with Jaywing to pursue its three-year growth goal. The goal is to increase customer acquisition and retention efforts, reinvigorate and optimize Cashrewards’ SEO, and reduce reliance on sponsored acquisition. Jaywing will also be in charge of creating interesting content and improving the performance of the mobile app.

Mitchell Steep, growth lead at Cashrewards said, “We have ambitious plans to maintain our lead in the cashback category and a key element of that is supercharging our SEO and content. Jaywing demonstrated a clear understanding of our objectives and presented solutions that will deliver for the business. Their experience in working with major retail brands including Myer, New Balance and Athena Home Loans and deep UX capabilities were the key reasons why we appointed them. We’re delighted to welcome Jaywing to the Cashrewards agency village, joining Poem who look after PR, brand amplification and social strategy and Zenith Media, who manage our media strategy and planning.”

Meanwhile, Rai Campbell, commercial director at Jaywing, added, “The cashback category is growing rapidly, up 20 percent year on year, but market penetration in Australia remains in single figures compared to other countries such as the US and UK. The potential to attract new members to Cashrewards is significant and with a clear strategic vision and roadmap of success, we look forward to working with the team to deliver on their ambitious plans.”

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According to the report, 49% of Australian sales professionals believe their CRM systems are costing them revenue, suggesting that sales leaders are struggling to ensure teams are spending enough time with customers and can access the data required to build and maintain these vital relationships.

Furthermore, the report shows that 52% of sales professionals in Australia believe that their CRM systems are unfit for purpose, while customer churn is costing mid-market companies an average of US$5.5M each per year. 

For Craig Charlton, CEO of SugarCRM, the recent data reflects the greater change in customer behavior, and businesses around the world are facing a customer relationship crisis.

“Sales teams are bogged down with administration and stuck with an inaccurate picture of the customer with little advance notice or insight into customer churn. These findings are a wake-up call for companies relying on the market-leading incumbents in CRM with software that is tuned to steady-state and known customer behaviors,” Charlton said.

The research also found that 53% of sales leaders are fatigued and frustrated with the CRM admin burden placed on their sales teams, which is taking them away from customer-facing activities. Indeed, sales reps are only spending 54% of their time selling. Furthermore, over half of sales reps in Australia (52%) reported their customer churn increased in the last 12 months, with 52% of respondents having trouble predicting when customers would churn. 

Lastly, upon reflection, almost half (48%) of those sales professionals reported not knowing why customers churned, while 50% of Australian sales leaders admit that they cannot access customer data across marketing, sales, and service systems, leaving customer-facing team members without a clear picture of their customers.

“The gap in customer data, the millions of dollars lost to churn, and the lack of insight, prevents sales and business leaders from acquiring the intelligence they need to make both vital strategic and tactical decisions. Companies that close the data gaps and improve the accuracy and completeness of their customer data, stand to improve retention, increase revenue, and gain more predictable business outcomes,” SugarCRM said in a press statement.

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