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Tag: 11.11

How ZALORA’s spandex-suited guerilla campaign broke the noise amidst 11.11 sales season
How ZALORA’s spandex-suited guerilla campaign broke the noise amidst 11.11 sales season
Posted on November 14, 2024
by Teddy Cambosa
The campaign, done by ZALORA’s in-house team, drew inspiration from the energy and vibrancy of the digital shopping experience and the universal excitement around a good deal.
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Carousell-Hong-Kong-11.11-Campaign
Carousell HK’s campaign encourages users to sell more amid 11.11 craze
Posted on November 15, 2021
by Teddy Cambosa
Instead of encouraging spending, Carousell invites users in their 11.11 campaign to sell of their underutilized items, and earn cash.
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Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
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iPrice-Price-Checker-Feature-Service
This new price checker allows users to check the best deals for 11.11 sales festival
Posted on November 8, 2021
by Teddy Cambosa
The iPrice Price Checker allows online users to keep track of potential online deals from their favorite items across popular e-commerce sites
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Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Posted on November 1, 2021
by MARKETECH APAC
The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.
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Lazada-Singapore-PropNex-Condo-Giveaway
Lazada SG’s 11.11 giveaway gives participants chance to win a condo unit worth S$1m
Posted on October 21, 2021
by Teddy Cambosa
Said condominium giveaway by Lazada Singapore has been co-sponsored by real estate agency PropNex.
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CapitaLand_Shopee_Singapore
CapitaLand, Shopee mounts second edition of online-to-offline campaign for 11.11
Posted on October 19, 2021
by MARKETECH APAC
Following the first tie-up between the two from 2020's 11.11 campaign, both will continue the omnichannel drive which had gamification as a key aspect.
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Kumar ShopBack Singapore
ShopBack SG taps comic veteran Kumar as new brand ambassador
Posted on November 9, 2020
by MARKETECH APAC
Singapore comedian Kumar is set to be the face of the brand for the coming year, starting with the 11.11 sale event.
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Lee Min Ho Lazada
K-superstar Lee Min Ho to front as Lazada's first regional ambassador
Posted on October 15, 2020
by MARKETECH APAC
This is the first time that the eCommerce platform has gotten a regional face for the brand.
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