SPEAKER'S PROFILE
Amasses more than 15 years of experience in sales & marketing, Tricia brings an extensive insight championing revenues for both B2B & B2C companies in business events, property & investment, e-commerce, tourism and hospitality industry. In 2016-2018, Tricia played the strategic role in the start-up of PG Mall, Malaysia’s largest local e-shopping platform. Integrating digital marketing with traditional sales techniques, Tricia believes the psychology of consumers is pivotal to drive an efficient bespoke brand retention and business longevity.