SPEAKER'S PROFILE
Sahaj has over 15 years of diverse marketing & insights/analytics experience, spanning both B2C and B2B domains. He has led functions such as marketing strategy, campaign and media management, website and research & analytics, working with prestigious agencies like Nielsen, Nielsen McKinsey Incite, JWT, and global tech brands like Intel.
His expertise encompasses designing and managing media campaigns tailored to various audience segments, online retail marketing, content planning, market research, website management, and data analytics. This extensive experience enables him to seamlessly integrate insights across the consumer and customer journey, creating impactful experiences that resonate.
In his current role as Head of Market Insights & Analytics at Intel Asia Pacific and Japan, he manages and continues to learn from his team of skilled data & business analysts. As a team, their role is to structure data across varied data streams (website, CRM, search, social listening, surveys, custom research, 3rd party insights, etc.) to inform GTM strategy and tactics while leveraging insights for enabling business growth, improving marketing effectiveness & consumer / customer experience.