SPEAKER'S PROFILE
Ke Wei Chua brings over 13 years of diverse marketing experience across multiple industries, blending analytical rigor with creative execution to drive impactful results. Passionate about empowering businesses, she excels at leveraging insights to craft marketing strategies that fuse storytelling with data-driven decision-making. This unique combination of creativity and analytics positions her as a dynamic and multi disciplinary marketer who thrives on delivering measurable business outcomes and fostering meaningful audience engagement.
As the Head of Marketing at Fitness First Singapore, Chua spearheads transformative marketing initiatives, seamlessly aligning strategies with overarching business objectives. Her leadership focuses on building enduring brand connections, designing innovative customer experiences, and driving growth and loyalty in a competitive landscape.