Asnawi Jufrie

Vice President & General Manager of Southeast Asia


Asnawi Jufrie, SleekFlow’s Vice President & General Manager of Southeast Asia, oversees SleekFlow’s day-to-day operations and leads the social commerce platform’s growth in Southeast Asia. As the first key hire outside Hong Kong’s headquarters, he brings forth his domain expertise in the CRM space, and business development for SaaS companies. He is a firm believer in building a better tomorrow and is driven to bring the power of social commerce to the SEA region. Prior to joining SleekFlow, Asnawi was the ASEAN Team Lead, Business Development at the leading cloud computing company, Salesforce, and an ex-Management Consultant at PwC focusing on Tech and International Development projects with the private and public sectors.