Sydney, Australia – A new study by HypeAuditor, an AI analytics platform for transparent and fraud-free influencer marketing, revealed that minority of the influencers in Australia are not proactively collaborating with brands for partnerships despite the development of influencer marketing in the industry.
HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers. It was found that one-third of the influencers prefer to not actively participate with brands for partnerships or respond to inquiries in groups or marketplaces. However, 94% of these respondents still prefer to make partnerships with brands.
Moreover, the study also revealed that 46% of influencers had seen an increase in brand partnerships this year compared to 2022 whilst 39% noticed an increase in the amount paid by brands for sponsored posts.
Alexander Frolov, co-founder and CEO at HypeAuditor, said that content creators are confident that there are collaboration opportunities and it’s a matter of exerting efforts to find meaningful opportunities.
“Influencers, especially those who are new to the space or have a smaller reach, wanting collaborations and partnerships will need to take control and leverage the right tools to find the right partners that resonate with their content,” Frolov added.
Moreover, HypeAuditor has announced its new platform HypeAuditor for Influencers to bring both influencers and brands that seek for collaborations. The platform will give access to HypeAuditor’s solutions including Media Kit to easily generate custom media kits for influencers directly to brands, account analytics and market analysis, and updates from the most notable followers.
