The Philippines – MARKETECH APAC, a marketing-centric media company has reformatted last year’s Empowered Women Series into Empowered Women 2023: Marketing Conference & Awards.
Last year, MARKETECH APAC selected 13 women leaders across the Asia Pacific to discover their leadership journey, experiences, and insights into anything about marketing. The content was produced in the form of videos, podcasts, and articles. Some women marketing leaders that graced the inaugural series were Manisha Seewal, CMO of Gumtree Australia; Vasuta Agarwal, SVP & managing director of InMobi APAC; Angeli Beltran, director of interactive commerce ASEAN & global care centre of excellence at Reckitt; Raushida Vasaiwala, general manager for APAC at Celtra; and Eileen Ooi, CEO of Omnicom Media Group Malaysia.
The conference component
This year, MARKETECH APAC introduces a unique platform to recognize women’s empowerment in the industry in a one-day virtual event on May 31, 2023. The virtual event starts with a half-day conference featuring renowned women industry leaders in the Asia Pacific to talk about the trends and insights in marketing.
Approximately, 10 top-notched women speakers will be invited to speak. While the conference features women marketing leaders, the event is open to all audiences.
The awards segment
The second half of the day will be an awards ceremony. There are 5 categories: (1) Empowered Women in Marketing, (2) Empowered Women in Agency, (3) Empowered Women in Tech, (4) Empowered Women in Platforms, and (5) Empowered Women in SME.
There would be at least 20 winners for each category. MARKETECH APAC will write a dedicated article for each winner to further celebrate their success.
All nominees will receive a complimentary pass to join the virtual event.
Speaking about the launch, Joven Barceñas, founder & CEO of MARKETECH APAC, said, “We have received great feedback and reviews about our last Empowered Women Series. We are greatly encouraged to innovate and to reformat the programme to further highlight the achievements of women in the marketing industry.”
Barceñas added, “The conference component of the event allows us to gather the select women marketing leaders to share their insights and experiences not just to empower women marketers but everyone in the industry.”
“The award winners are selected by an esteemed women panel of judges in the industry. This process offers a genuine result for the winners. Not to mention that we have a head of the jury for each category which further validates the authenticity of the awards.”
Meanwhile, Shaina Teope, regional editor of MARKETECH APAC, also commented, “Diversity in leadership is an ongoing challenge for all industries and this includes the marketing world. Some of the most successful brands and creative outfits are helmed by women and we want to be at the forefront of honouring these amazing leaders. While we introduced a very successful pilot series last year, we wanted to come out with a stronger initiative. We’re proud of ‘Empowered Women 2023’ which now boasts a bigger platform to give female marketing leaders the recognition they deserve.”
Here are the key dates:
Entry Submission – until March 31, 2023
Judging Period – April 1 – 15, 2023
Virtual Awarding Ceremony – May 31, 2023
The nomination fee is US$249 (early-bird rate), applicable until February 28, 2023. After which, the standard fee of US$349 applies.
The event site is currently in the works. Interested parties can contact MARKETECH APAC’s team about the nomination process and sponsorship opportunities at [email protected].