With every challenge arises the opportunity to reimagine the status quo, and the pandemic has given everyone more than just a back seat, but a great view–high up the balcony–to take stock of what everyone has been long accustomed to, of what has been the ‘norm’ and looked to as ‘perfectly working’ for so long.
Greater dependence on information and the increased opportunity for indoor engagements have breathed new life and meaning to the role of digital content – and this is where MARKETECH APAC comes in.
MARKETECH APAC was borne at the height of the pandemic, and the strange times from which it came to fruition enabled it to transcend itself, to become more than just a source of marketing and advertising news, but an advocate for creativity and innovation, a connector of people and brands, and also, a source of employment for many people left upset by company downsizing.
On May 16, 2020, exactly a year ago, the very first news story was published on the MARKETECH APAC platform. Just like most, the pioneering team that launched it reeled in from the blow of retrenchments, and with this, the ambitious and promising content platform in front of you has also now become a space for talented and determined people to launch their fresh ideas and become a pioneer not just of themselves, but to be at the forefront of developing a platform that would bring all creative and brilliant brands and organizations together in one regional, APAC-centered space.
In the next first months of our inaugural year, MARKETECH APAC would be launching unique live features that haven’t been seen before with other players in the industry. In July of 2020, we launched the first-ever round-up of the top 5 stories in marketech-apac.com, giving recognition to the top-read and -viewed stories, which we call MARKETECH APAC Reports.
Then in August, we turbocharged multimedia content, with the release of another live feature – this time, a salute and tribute to some of the most inspirational marketing leaders in the industry, and likewise an effort to bridge the old with the new: to inspire the new generation of marketers. Taking a quirky spin to it, it was titled MARKETECH Mondays.
As we wrap up the year 2020, we made sure to mark it with a bang. Come December, we rolled out the pilot episode of our third multimedia brand – MARKETECH Expert Up Close – our deep dive on the founders, marketing leaders, and companies behind the most sought-after brands and organizations.
Our biggest commitment to making marketing for all–including SMEs as a content pillar
MARKETECH APAC was realized at a peculiar period, and this has pushed us, even more, to live out this DNA of rising above the norm; which is to serve industry needs and going even beyond that. We established our four content pillars which we believe represent best the marketing and advertising industry – MARKETING, TECHNOLOGY, and PLATFORMS – and then our most unique offering and biggest commitment to our vision of “making marketing for all”– our SMEs content.
What MARKETECH APAC sees as a loophole in the delivery of news in the industry is the standard by which one is measured as newsworthy. It is no question that the giants and the big-budgeted companies and brands are more empowered to deliver wide-reaching and impactful campaigns, but what about the equally ingenious, but new players in the industry? In developing MARKETECH APAC, we made sure the brave and innovative SMEs also have a space to be seen and heard.
MARKETECH APAC’s 2021 offerings
As we ushered in the year 2021 and were nearing our one-year mark, we have launched a slew of new MARKETECH APAC features and production units.
In February 2021, we hit the ground running for MARKETECH APAC’s webinar production unit, Inside Innovation. In this, we partner with companies to bring a wellspring of informative and insightful full-length discussions, presentations, and webinars on the most pressing and relevant issues in the industry.
Then coming into March of the year, we released MARKETECH Spotlight. MARKETECH Spotlight is our live feature that gives the spotlight and the seat to organizations that have acquired a one-of-a-kind achievement in the industry, and those that have released a never-before-seen product, campaign, initiative, or service.
Regional Editor Shaina Teope and also one of the pioneer team members of MARKETECH APAC shared that the company is more than just a promise of “making marketing for all,” but a carrier of a mission, the fulfillment of becoming a bastion of innovation and creativity by which both the behemoths and SMEs can connect and nurture their growth.
“When I first became part of the MARKETECH APAC team, I knew right off that I am endeavoring into something that is more than just reporting news and bringing forth content to readers, but that I am already on board a ship that seeks to brave uncharted waters and to steer the wheel in bringing a more connected and democratized industry of marketing and advertising,” Teope said.
“As we mark our first year in operations, our hearts are brimming with pride and joy looking back at the multimedia brands that we have successfully launched. They are all to trailblaze spaces for dialogue and conversations that have never been brought to the surface before. We are more than excited and are already gearing up as we enter our second year with fresh and unique initiatives in store for both brands and readers,” added Teope.
Brand new logo
With every ending comes a new beginning, and as MARKETECH APAC moves to a new chapter, we are unveiling a refreshed brand identity – a dynamic and modernized new logo.
Replacing the simple pilot titular logo, MARKETECH APAC will now be represented by a multi-hued symbol of connecting trapezoids showcasing a letter M. The four shapes represent the platform’s four main content pillars–MARKETING, TECHNOLOGY, PLATFORMS, and SME. From just a combination of red and black, the new logo will now be donning four different colors seen from the four different shapes. This time, the colors represent the four regions under APAC – Southeast Asia, South Asia, East Asia, and ANZ– and that through MARKETECH APAC, they become connected as one.
Teope says, ”As we bolster our offerings, it is important for us that our identity – our logo – is perfectly representative of what we aim to continue doing as a platform as well as the fresh initiatives and programs we plan to bring forward. We have always been built to bring closer the marketing and advertising ecosystem in APAC and we are proud the new MARKETECH APAC is able to perfectly communicate this.”
In the years ahead
As we close off a great inaugural year and welcome the next, we want to thank our partners and clients who gave their trust to a new but hungry digital publication in the arena of marketing and advertising content. Without your support, we wouldn’t be strongly grounded as we are today to keep serving the industry with delightful and helpful content and to keep working blood and sweat to provide fresh multimedia brands and features within the mother MARKETECH APAC brand.
As we begin our second year, we are upping the game of our engagement to readers and brands in every region in the Asia Pacific. As of date, our regular newsletter has already reached audiences in ANZ, Southeast Asia, and the greater APAC region, and we are more than excited as we finally launch the newsletter campaign to our readers in East Asia and South Asia.
Presently, MARKETECH APAC is also speaking with investors who could help us realize our missions in providing quality content and industry events in Asia-Pacific.
A big thank you to our content partners
Last but not the least, we would like to express our utmost gratitude to our partners and clients who put their trust in us in producing content and webinars. You have made our first year of operations profitable, and we are even more charged and motivated to forming the best collaborations to craft and deliver the most engaging and unique content to our audience.
We would also like to give a big and sincere thank you to those who have shared and trusted their stories and insights to us through our growing and hardworking editorial team.
Truly, as we embark on the next stage, you can expect that we are always welcoming of content and webinar collaborations. We are excited and interested to hear about how we can partner and work together to further enrich the industry. You may reach us at firstname.lastname@example.org.