On Demand _ The Future of Marketing

The Future of Marketing: Loyalty-led strategies in a cookie-less world

Deeper insight into customers and prospects has been top of mind for data-driven marketers, especially with the imminent deprecation of third party cookies looming. Bold marketers have been looking for the keys to fuel delight and also address the first-party data imperative. So how have they done it?

Join us as we break down why they looked to loyalty experts to guide the way, and how you can build this powerful approach into your own customer experience strategy.

Agenda

April 28, 2022

02:30 PM - 03:00 PM (GMT+8)
Presentation: Loyalty marketers have the keys to navigating a cookie-less future: are you listening?

Are you tired of listening to people talk about the cookie-less future of marketing without a concrete solution to what’s next?

Lisa Collins

Director of Customer Experience Strategy | Oracle

April 28, 2022

03:00 PM - 03:30 PM (GMT+8)
Panel Discussion: Loyalty marketing - the future of digital, data and personalisation
  • Loyalty is never dead! How and why does it matter more in a cookie-less world?
  • What’s the role of data to create future-ready loyalty marketing?
  • Personalization strategies that work best to boost brand loyalty in Southeast Asia markets
Norsiah Juriani Johari

Vice President, Product Marketing | Astro Malaysia

Anvey Factora

Head of Marketing Communications, E-commerce and Retail | Canon Philippines

Lisa Collins

Director of Customer Experience Strategy | Oracle

Speakers

Norsiah Johari Astro
Norsiah Juriani Johari
Vice President, Product Marketing | Astro Malaysia
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A passionate retail marketer who firmly believes that stories changes viewpoints, that brands need to be an extension of everyday moments and consumers deserve service and understanding beyond sales pitches.

With over 20 years’ experience flexing marketing levers driving growth, connecting dots and making things happen across diversified industries; whilst growing teams with resilience and strong belief systems along the way.

Juju is now Product Marketing Director at Astro, relishing the challenge of further growing Astro, and strongly establishing the new Fibre business as the top-of-mind choice in Malaysian households.

Anvey Factora_Canon PH_Speaker
Anvey Factora
Head of Marketing Communications, E-commerce and Retail | Canon Philippines
linkedin

Anvey Factora is an award-winning marketing and communications practitioner and brand architect with more than a decade of solid advertising and PR agency experience collaborating with some of the top multinational and local brands in the country. Pursuing his passion towards technology, Anvey transitioned from agency to leadership roles in various multinational consumer technology brands and as well as in a top e-commerce platform wherein he spearheaded strategic planning and implementation of both local and regional IMC campaigns. Currently, Anvey heads the integrated marketing communications, e-commerce and retail team of Canon Philippines. He is also responsible for the company’s on-going digital transformation and revolutionary marketing efforts in the Philippines.  

Lisa Collins Oracle
Lisa Collins
Director of Customer Experience Strategy | Oracle
linkedin

Lisa is a customer experience expert who delivers high-energy sessions that challenge audiences to push the boundaries of CX with technology and innovation.

She is a Director of Customer Experience Strategy at Oracle, where she works alongside executives who are reinventing their marketing, commerce, loyalty, sales and service capabilities in order to drive innovation and profitable business growth.

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Oracle

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Articles

MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar

MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar

Shaina Teope | Mar 24, 2022

How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.

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