Deeper insight into customers and prospects has been top of mind for data-driven marketers, especially with the imminent deprecation of third party cookies looming. Bold marketers have been looking for the keys to fuel delight and also address the first-party data imperative. So how have they done it?
Join us as we break down why they looked to loyalty experts to guide the way, and how you can build this powerful approach into your own customer experience strategy.
Are you tired of listening to people talk about the cookie-less future of marketing without a concrete solution to what’s next?
Director of Customer Experience Strategy | Oracle
Vice President, Product Marketing | Astro Malaysia
Anvey FactoraHead of Marketing Communications, E-commerce and Retail | Canon Philippines
Lisa CollinsDirector of Customer Experience Strategy | Oracle
A passionate retail marketer who firmly believes that stories changes viewpoints, that brands need to be an extension of everyday moments and consumers deserve service and understanding beyond sales pitches.
With over 20 years’ experience flexing marketing levers driving growth, connecting dots and making things happen across diversified industries; whilst growing teams with resilience and strong belief systems along the way.
Juju is now Product Marketing Director at Astro, relishing the challenge of further growing Astro, and strongly establishing the new Fibre business as the top-of-mind choice in Malaysian households.
Lisa is a customer experience expert who delivers high-energy sessions that challenge audiences to push the boundaries of CX with technology and innovation.
She is a Director of Customer Experience Strategy at Oracle, where she works alongside executives who are reinventing their marketing, commerce, loyalty, sales and service capabilities in order to drive innovation and profitable business growth.
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Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
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