Consumer Insights Power-Up 2022

Consumer insights have always been part of one’s company’s success in any stage of brand maturity. Whether launching a new product, brands’ perception, competitors analysis or other market analyses that brands should be aware of, market research has been instrumental to getting the right foundation for brands’ marketing objectives.

But the question is, how do brands get ready and enhance their agility to prepare for the worst – market competition, PR crisis or economic downfall.

MARKETECH APAC gathers marketing leaders to shed light on the effective and proven consumer insights approaches to get your brand powered up this year and beyond.

Agenda

July 27, 2022

02:00 PM - 02:30 PM (GMT+8)
Presentation: Keeping Up With Consumers — How to Power Through Your Marketing Plan
  • The Magic: Turning Data into Actionable Insights
  • The Success Factor: Wielding the Power of Agility
  • The Secret Formula: Turning Consumer Insights into Agile Marketing
Julie Ng

Chief Executive Officer | Vase.ai

July 27, 2022

02:30 PM - 03:00 PM (GMT+8)
Panel Discussion: Consumer insights as your brand saviour. But how?
  • What’s the ideal brand insights structure? How can this be achieved?
  • How consumer insights can be your brand saviour during an unforeseen crisis?
  • What works best in getting it right?
Jia Nina

Country Marketing Head, Malaysia | BigPay

Elya Eusoff

General Manager | MSL Malaysia

Tanushri Rastogi

Marketing Lead, APAC | Popeyes

Shaina Teope

Regional Editor (Moderator) | MARKETECH APAC

July 27, 2022

03:00 PM - 03:20 PM (GMT+8)
Fireside Chat: Creating insights-driven marketing campaigns
  • Importance of insights to deliver successful campaigns
  • What to consider when forming insight-driven marketing campaigns
  • Ensuring ROI for an insight-driven marketing campaigns
Neeraj Gulati

Partner | Entropia

Speakers

Jia Nina
Country Marketing Head, Malaysia | BigPay
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Jia Nina is the Country Marketing Head of BigPay Malaysia, marketing to over 1.5million users as BigPay remains as one of the fastest growing neobank in ASEAN.

At BigPay, she has led high impact projects that include presenting BigPay to the Malaysian Prime Minister, partnering with MOF Malaysia to digitally onboard over 2million youths, championing financial inclusion for Malaysian B40 income groups in partnership with MDEC, while building strategic partnerships with mega brands such as airasia, Shopee, and, ZALORA.

Jia holds a Bachelor of Laws (Hons) degree from Northumbria University, Newcastle, UK.

Neeraj Gulati
Partner | Entropia
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Neeraj Gulati leads brand and marketing transformation for Accenture clients. A software engineer with experience across digital marketing, brand, technology solutions, UX/UI, content creation, creative services and metaverse, Neeraj has launched and scaled some of the biggest agencies in Asia. His passion in marrying storytelling and technology also birthed personalised storybook platform, Bookyboo, that became a top e-commerce startup in India and caught the eye of The Walt Disney Company, which partnered with the platform.

Elya Eusoff
General Manager | MSL Malaysia
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With over 15 years of experience in PR & Digital, Elya has successfully nurtured and led award-winning teams of PR Specialists through a wide spectrum of campaigns across APAC. Today, he remains focused on sparking successful online and offline communication initiatives globally. He believes that despite the increasingly automated world we live in, it is essential to complement it with humanised campaigns crafted on relatable insights. This way, a bridge of relevance can be built, communication channels can be identified and every message falls on eager ears.

Tanushri Rastogi
Marketing Lead, APAC | Popeyes
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Tanushri leads the marketing in Asia Pacific for Popeyes. Before this, she helped build a sustainable brand as head of Brand & Media for Burger King Indonesia and led digital marketing for Kraft Heinz brands in Indonesia at VMLY&R. She particularly enjoys developing head-turning creative campaigns with data-driven insights. She is passionate about sustainability across different disciplines and tries to bring that to her work in every possible way.

Julie Ng, Vase,ai
Julie Ng
Chief Executive Officer | Vase.ai
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For over six years, Julie has been on a mission to democratize consumer research and make it accessible to everyone. She and her team strive to provide companies with fast and reliable insights into consumers, markets, brands and products through Vase.ai's AI-powered, a self-service platform to help them make actionable decisions.

As a new mom, Julie likes to pamper her 6-month-old son while taking active approaches toward achieving developmental milestones ahead of time!

Shaina Teope, Regional Editor, MARKETECH APAC
Shaina Teope
Regional Editor (Moderator) | MARKETECH APAC
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Shaina is an Asia-focused journalist, starting as a business reporter, corresponding to the business landscape in the region’s power and healthcare sector. She has been a journalist for Asian Power and Healthcare Asia. Using her knowledge and wide commercial awareness of the region, she recently moved her domain to the more creative side of business. Currently, she’s the regional editor of MARKETECH APAC, an APAC-dedicated news outlet in the marketing and advertising industry.

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Partner

https://marketech-apac.com/wp-content/uploads/2022/06/Vase.ai_Logo.png

Vase.ai

Vase.ai allows businesses to conduct surveys and ask questions about their consumers based on their industry, geographical location, and target demographic without the need for excessive budgets or research skill sets. 

From market research to product validation and testing, our software lets marketers get data-driven insights as quickly as in 24 hours.

Articles

MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights

MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights

Shaina Teope | Jun 1, 2022

‘Consumer Insights Power-Up 2022' this July 27 will be gathering marketing leaders in SEA to discuss how brands can effectively translate their marketing intel into smart campaign strategies.

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