What’s NEXT 2023: Marketing in Asia Pacific

February 28 – March 1, 2023

1st day – Hybrid, Crowne Plaza Galleria Manila
2nd day – Virtual

The future holds more opportunities as much as challenges and doubts for brands and marketers alike. The world, as we know, is advancing rapidly thanks to marketing innovations bringing brand new platforms, new ways to market, new strategies, and more, to the table.

MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific, a 2-day APAC-wide hybrid conference, is the gathering that answers your questions and fills out your campaign calendars and plans. What are the best marketing strategies for your brand in 2023? What are the truths and fundamental changes about marketing in the post-pandemic?

Happening on February 28-March 1, 2023, What’s NEXT 2023: Marketing in Asia Pacific, gathers respected industry leaders from renowned brands in the Asia Pacific to share future-proof marketing strategies aim to equip the marketing community for what’s next in marketing.

Days

Hours

Minutes

Seconds

February 28, 2023

DAY 1: Crowne Plaza Galleria Manila [HYBRID]

8:00 AM – 8:55 AM

Registration

8:55 AM – 9:00 AM

Opening Remarks

DIGITAL ADVERTISING

9:00 AM – 9:30 AM

KEY NOTE PRESENTATION: Zero-Party Data – How zero-party data play a big role in a cookie-less world

Must marketers wait until final removal of cookies, or must they act now?
How can marketers truly prepare; how can they make time their ally?
What can we learn from platforms that have long bid farewell to cookies?

9:30 AM – 10:00 AM

Panel Discussion: Delay of cookie removal by Google – how can marketers prepare in the waiting

Speakers

Sheila Paul

Home Credi PH

10:30 AM – 10:45 AM

Fireside Chat: Ad Fraud: How to eradicate advertisers’ biggest enemy?

Joven Barcenas

Founder, MARKETECH APAC

Joven Barcenas

Founder, MARKETECH APAC

Joven Barcenas

Founder, MARKETECH APAC

10:30 AM – 10:45 AM

MORNING TEA BREAK

What’s NEXT in Growth Marketing

10:45 AM – 11:15 AM

Panel Discussion: Gear Up in 2023: Creating A 360- Journey to Grow Your Customers

ACCELERATE: Boost your brand’s knowledge on your target markets
to create the perfect business model for regional expansion in 2023
PITSTOP: Pause and analyse the stats; Are your consumers
catching up?
RACE TO THE FINISH LINE: Monitor how your brand is sweeping
through the marketing industry for future-proofing

11:15 AM – 11:45 AM

Panel Discussion: Is your brand growing in the right direction?

SIGNALS: When is the right time to expand your brand? What are
the best growth strategies suitable for brands in 2023?
SHIFT YOUR GEARS: Choosing the best area of growth that will
deliver greater revenue for your brand
WHERE TO GO NEXT: Plan your course of action in sustaining your
brand’s growth for the future

ENGAGEMENT

11:15 AM – 11:45 AM

Keynote Presentation: Educating a niche market: How Home Credit Philippines drive awareness through financial literacy programme

Speakers

Sheila Paul

Home Credi PH

12:15 PM – 1:35 PM

NETWORKING LUNCH

11:15 AM – 11:45 AM

Keynote Presentation: Getting hold of your audience through scroll-stopping content

2:15 PM – 2:55 PM

Panel Discussion: Building immersive event experience for your dynamic audiences in a phygital world

METAVERSE MARKETING

2:55 PM – 3:35 PM

Panel Discussion: Virtual Worlds In The Centre of Customer Engagement and Experience

3:35 PM – 3:50 PM

AFTERNOON TEA BREAK

3:50 PM – 4:30 PM

Fireside Chat: Executing Marketing Campaigns in Metaverse lands and Communities

4:30 PM – 4:35 PM

CLOSING REMARKS

4:00 PM

END OF CONFERENCE [DAY 1]

SPEAKERS

Sheila Paul

Home Credi PH

Joven Barcenas

Founder
MARKETECH APAC

Joven Barcenas

Founder
MARKETECH APAC

Joven Barcenas

Founder
MARKETECH APAC

Joven Barcenas

Founder
MARKETECH APAC

SPEAKING AT CONFERENCE TITLE

Sheila Paul

HOME CREDIT PH

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Become a Partner

REASONS WHY YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2023, absorb the energy and connect with APAC-wide marketing peers in Asia Pacific, both physical and virtual; join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case studies, the latest marketing trends, and more, to be presented in the conference.

ACCESS PASS

BRAND MARKETERS

VIP PASS

Access to all conference sessions on both days (1 physical, 1 virtual).
Access to all presentation materials and recordings (subject to speakers’ approval).
Access to all networking breaks and lunch for Day 1.
Access to all virtual networking breaks for Day 2.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!

Access to all conference sessions on both days virtually (stream via Zoom).
Access to all presentation materials and recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, in the comfort of your home.

VENDORS

VIP PASS

Access to all conference sessions on both days (1 physical, 1 virtual).
Access to all presentation materials and recordings (subject to speakers’ approval).
Access to all networking breaks and lunch for Day 1.
Access to all virtual networking breaks for Day 2.

Access to all conference sessions on both days virtually (stream via Zoom).
Access to all presentation materials and recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, in the comfort of your home.

Register

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