DXP provider Optimizely acquires marketing platform Welcome

Singapore – Digital experience platform (DXP) provider Optimizely has entered into an agreement to acquire Welcome, a marketing platform that carries capabilities in content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) in a single solution. The combined company will empower marketing teams of brands across...

Ex-Special Group Sharon Gray, Jesse McLallen launch new adtech platform The Spec Sheet

Australia – Former Executive Digital Producer Sharon Gray and former Senior Digital Creative Jesse McLallen of independent creative group Special Group in Australia have launched a new innovative tech platform called The Spec Sheet. The Spec Sheet is a centralized online hub for managing and sharing real-time ad specs between...

CX Lavender announces new leaders for client services, strategy

Sydney, Australia – Creative and technology agency CX Lavender has announced new appointments; firstly, Kirsty Angus as client services director to elevate the agency's strategic services across the disciplines of technology, creative, data, and brand, while Jamie Parfitt has been elevated to the role of head of strategy, coming from...

Swinburne University of Technology joins tech talent initiative Digital Employment Forum

Australia – With the aim to solve Australia’s tech talent crisis, Swinburne University of Technology has joined the Digital Employment Forum, an initiative by Tech Council of Australia (TCA) and Digital Skills Organization (DSO), to be its new founding employment and training partner. The partnership will see Digital Employment Forum...

Adtech Adzymic launches new consumer insight solution, Smart Survey

Singapore – Adzymic, the adtech company that provides AI-driven creative personalization, has announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days. The solution is easily set up...

MoEngage launches strategic customer advisory board to aid product dev’t journey

Jakarta, Indonesia – Customer engagement platform MoEngage has announced the launch of its new strategic customer advisory board that taps marketing experts of some of its clients to aid them in their endeavor in product development, including innovations around AI-powered technology to transform the future of customer engagement and experience...

Adtech Quantcast launches cookieless solution in SEA

Singapore – Quantcast, global adtech company, has announced that its cookieless solution for the Quantcast Platform is now available in Southeast Asia. The company will now be able to assist marketers in the region in finding new audiences in cookieless environments, including Safari and Firefox. The new cookieless solution was...

CleverTap names former Freshworks CRO Sidharth Malik as global CEO

Mumbai, India – CleverTap, global user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention for digital consumer brands. Malik brings with him a track...

AudioMob ties with Livewire, launches first in-game audio ads platform in APAC

Australia – Global in-game audio adtech company AudioMob has announced a new exclusive partnership deal with global gametech firm Livewire, aimed at launching APAC’s first in-game audio ad formats. The partnership aims to leverage the power of in-game ads as an opportunity to reach players in a non-intrusive way within...

Comscore taps ex-Universal Pictures Han Seng Lim as client services lead consultant for SEA

Singapore – Media measurement and analytics company Comscore has tapped former regional vice president for sales and marketing for SEA at Universal Pictures Han Seng Lim as its new client services lead consultant for Southeast Asia, where he will continue to build on the relationships that Comscore established with both...