Singapore announces S$1b 5-year investment plan on AI: here’s what industry leaders think of it

Singapore – The Singaporean government has announced a S$1b investment plan on AI in five years, a move that was announced as part of the nation’s Singapore Budget 2024 presented by Deputy Prime Minister and Minister for Finance Lawrence Wong “Part of the investment will be used to ensure that...

Vonage, Amazon Web Services announces partnership to provide innovative solutions for developers

Singapore – Vonage, a worldwide cloud communications company that helps organisations accelerate their digital transformation and a subsidiary of Ericsson, announced today a collaboration with Amazon Web Services (AWS). This collaboration seeks to speed up the availability of innovative solutions to millions of developers on AWS Marketplace. In this partnership,...

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Singapore – Nielsen has announced that it is expanding its Connected TV (CTV) measurement of YouTube ads into 11 global markets. These include Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand, and the UK. Through the service expansion, the agreement between Nielsen and Google will integrate...

Yahoo partners with Qualtrics to launch new data solution platform for brands

Singapore –Yahoo has partnered with American experience management company Qualtrics to launch PurpleLab, an innovative solution designed to address the challenges of speed and quality in the market research industry. PurpleLab brings together Yahoo’s extensive data capabilities, cutting-edge technology, deep consumer relationships, and the ability to rapidly turn around robust...

Zendesk completes acquisition of AI-powered management platform Klaus

Singapore – Customer service software company Zendesk has announced that it has completed its acquisition of AI-powered quality management platform Klaus, following its initial announcement back in January.The acquisition of Klaus is the latest addition to the company's existing workforce engagement management solutions which includes ‘Tymeshift’, a modern workforce management...

SeenThis collaborates with IAS to provide enhance measurement capabilities in its platform

London, UK – Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology. Through this video certification process, SeenThis clients will have the option to add IAS within the platform to measure the video...

IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools

Singapore – Global media measurement and optimization platform Integral Ad Science (IAS), has announced that its AI-driven ‘Total Media Quality (TMQ)’ brand safety and suitability measurement product is now generally available across Facebook, Instagram, and Reels. Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta...

Wootag unveils latest behavioural AI platform ‘Intent’ to help enhance consumer engagement

Singapore – Singapore-based consumer engagement company Wootag has officially introduced ‘Intent’, its new behavioural AI platform which aims to influence consumer behaviour in the cookie-less era, redefining consumer engagement and providing marketers with a platform for precise personalization and targeted strategies.Crafted with a user-centric approach, Intent promises improved consumer engagement...

What’s NEXT 2024: Real-time data is the key to unlock real revenue impact

Shahid Nizami

As of 4th January 2024, Chrome has officially started restricting third-party cookies by default for 1% of Chrome browsers. Once a gateway to personalisation, cookies collected behavioral data that enabled targeted ads and allowed marketers to serve up personalised experiences. However, when Google announced the change in 2020 citing ‘greater...

Messagebird rebrands as Bird, adjusts service pricing to promote accessibility to enterprises

Singapore – Omnichannel communications platform MessageBird has announced its rebranding to Bird, as well as announcing a drop in its prices for the platform to become more accessible in terms of cost, yet still retain the same quality and even offers more services. In a blog post by Bird CEO...