Market research firm Ipsos unveils new range of solutions for QSR brands

Paris, France – Market research company Ipsos has launched an end to-end innovation solution for Quick Service Restaurants (QSR) to support their development and optimisation of the product life cycle.  This new solution serves as a comprehensive response to empower QSR innovation in the midst of evolving QSR industry, from...

IAS to provide first verification solution to Amazon’s publisher services connections marketplace

Singapore – Integral Ad Science, the platform for digital media quality, has announced that its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business. IAS is now...

Vonage announces AI acceleration suite for app development

Singapore – Cloud communications provider Vonage has announced an artificial intelligence (AI) acceleration suite to aid in the development of applications that deliver smarter solutions to drive business productivity and better experiences and engagements. The new AI suite allows businesses and developers to deploy omnichannel customer journeys that use the...

PubMatic, Silverpush enter partnership to provide data-driven ad solutions

Singapore – Digital advertising company PubMatic and AI-powered advertising solutions provider Silverpush have announced their strategic partnership that aims to enable brands and advertisers across the Asia Pacific to better connect with their target audiences through data-driven advertising. The partnership, effective immediately, will allow advertisers to access to important audience...

SEA martech firm Involve Asia ropes in seasoned marketing chiefs to boost leadership team

Singapore – Involve Asia, the martech firm with a focus on Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires. This comes after its recent fundraising of over US$10m led by Bintang Capital Partners.  Melissa Chan is inaugurated as vice president of brand and...

Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service

Singapore – Customer support tech company Zendesk, Inc. has announced a five-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The partnership aims to help businesses deliver personalised customer experiences at scale, with technology that grows with them. The strategic collaboration will help businesses provide faster, tailored conversational experiences...

PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers

Sydney, Australia – Independent technology company PubMatic, in partnership with Proximic by Comscore, a leading provider of addressable programmatic targeting, has launched an ID-less targeting solution which will help marketers and media companies to propel incremental reach and performance at scale without using IDs. Proximic’s content targeting solutions, which are...

Google Cloud introduces new AI innovations for retailers, announces integration with Accenture

Kuala Lumpur, Malaysia – Google Cloud has announced new artificial intelligence (AI) innovations dedicated to retailers to aid in their in-store shelf checking processes and enhance their e-commerce sites with natural online shopping experiences for consumers. It has also integrated its technologies with Accenture’s ai.RETAIL platform as part of its...

InMobi taps Aditya Varadarajan as regional head of the newly expanded Microsoft business in SEA

Singapore – InMobi, a leading provider of content, marketing, and monetization technologies, has appointed Aditya Varadarajan as the regional head for its newly expanded partnership with Microsoft Advertising in Southeast Asia to strengthen the in-market presence and enhance relationships with strategic and enterprise clients.  Varadarajan’s remit also includes helping brands...

Sprinklr announces new features for multiple product suites, to improve omnichannel CX

Singapore – Global enterprise software company Sprinklr has announced a total of 120 new customer service and 25 new AI innovations for its multiple product suites to improve omnichannel customer experience (CX). Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve...