Antsomi welcomes D.A.Consortium as strategic investor, to onboard more regional clients

Singapore – Martech company Antsomi has welcomed digital marketing and advertising company D.A.Consortium (DAC) as its strategic investor, positioning DAC as a regional reseller of Antsomi's innovative customer data platform, CDP 365, in the Southeast Asian region. With an undisclosed amount, the investment will be used for product development and...

Bazaarvoice, Zendesk integrate UGC program for improved customer service

Australia – Global UGC provider Bazaarvoice has recently announced their partnership with customer service platform Zendesk for a new integration that builds smarter shopping experiences across the customer journey to improve customer service for retailers. The Bazaarvoice and Zendesk integration enables users to build a user generated content program that...

The Works unveil set of principles for generative AI implementation

Sydney, Australia – Advertising agency The Works has recently revealed a set of principles around the integration of AI and human craftsmanship in their creative and strategic processes, aiming to combine the support of Generative AI with human ingenuity. Labeled as ‘trust marks’, these principles are an industry first that...

Metro Pacific Tollways’ MPT Mobility acquires AXA Partners’ AACI

Manila, Philippines – MPT Mobility, the technology arm of Metro Pacific Tollways Corporation (MPTC), has announced the acquisition of Assist and Assistance Concept Inc. (AACI), a company wholly owned by AXA Partners Holding SA. This strategic move reinforces MPT Mobility Corporation’s commitment to improving the mobility landscape in the country...

Zalora announces integration of generative AI technology to enhance customer experience

Singapore – Online fashion and lifestyle retail company Zalora, a part of Global Fashion Group (GFG), is adopting generative AI technology with the launch of its proprietary platform-as-a-service integration (PaaS) of OpenAI, TITAN. TITAN is used to drive new efficiencies in operations, improve online fashion customer experiences, and unlock growth...

Majority of commuters in APAC prefer public transport with integrated payment solutions: report

Singapore – With half of commuters in Asia Pacific using four or more different payment methods for transportation each month, Visa’s ‘Global Urban Mobility Survey’ conducted by Wakefield Research shows that 58% of respondents expressed a desire to use a single payment method for all transport modes, which would encourage...

Kiat Lim, Cristiano Ronaldo team up to unveil new second-screen experience for football fans

Singapore – zujuGP, a digital football platform managed by businessman Kiat Lim and fronted by global football superstar Cristiano Ronaldo, has officially launched ‘Kickoff by Zuju’, a first-of-its kind, real-time second-screen fan experience that enables fans to play along during a live football match. ‘Kickoff by Zuju’ operates within a...

IAS announces exclusive partnership with X for brand safety, suitability optimisation controls

New York, USA – Integral Ad Science (IAS) has announced an exclusive partnership with X, formerly known as Twitter, for brand safety and suitability optimisation controls for advertisers to launch ads in the X platform. IAS’s pre-bid brand safety and Suitability product provides marketers with greater control and optimization of...

Xsolla partners with AppsFlyer to provide support data-driven insights for game developers

Los Angeles, California – Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers. These collaboration efforts come as part of Xsolla and AppsFlyer's mission to assist mobile game developers by offering a unified cross-platform...

Rise in digital ad spend, programmatic video to dominate advertising: report

Singapore – Global adtech firm Quantcast released its ‘Asia Pacific 2023 Advertising State of Play Report’, which discussed the future of digital advertising, the challenges and opportunities lie ahead for advertisers and agencies, where brands are planning ad spend this financial year, and what barriers stand in the way of...