Kumu launches month-long initiative to open conversations on mental health through music

Manila, Philippines – Local live streaming app Kumu has announced a month-long initiative called ‘Sound Minds: Exploring Mental Health Through Music’ which encourages users and creators alike to launch online activities that open up conversations and actions online about the importance of caring for your mental health. Said initiative explores...

Grab unveils new features, tie-ups to welcome travellers in SEA

Singapore – One of Southeast Asia’s leading super app, Grab, has announced new in-app travel innovations and partnerships to provide travellers a safe, seamless, and hyperlocal experience as the region embraces a travel comeback.  According to Grab, the enhanced travel experience was designed to give all travellers the assurance and...

BigPay names Zubin Rada Krishnan as acting CEO as Salim Dhanani steps down

Kuala Lumpur, Malaysia – BigPay, a financial services company venture from Capital A, has announced that Zubin Rada Krishnan, recently the country head for BigPay Malaysia, as its acting chief executive officer following the news of CEO and co-founder Salim Dhanani stepping down from his role to pursue new ventures...

Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad

Kuala Lumpur, Malaysia – Beauty and wellness brand Beauté Library has released its humorous advertisement titled ‘Oooh-mazing Raya’ that captures the essence of Raya celebrations in a refreshing and playful way.  The advertisement revolves around the main character, Wani (played by actress Riena Diana), and her family, as they celebrate...

Streaming service Discovery+ officially exits PH market

Manila, Philippines – Discovery+, a streaming service under multinational mass media company Warner Bros. Discovery has officially exited the Philippine market this April 27. The announcement was made official on the streaming service’s Twitter account. https://twitter.com/discoveryplusPH/status/1651405832968634369 In several support articles posted by Discovery+ on its website, the decision to exit...

IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year

Singapore – IKEA in Singapore is celebrating its 45th anniversary and to mark such a milestone, it has developed a special edition of one of its staple merchandise - the IKEA pencil.  In a very literal way, the furniture brand extends its branded pencils into a longer size to represent...

Pizza Hut SG launches AI-generated visuals to communicate new price promos

Singapore – Popular pizza chain Pizza Hut Singapore has teamed up with recently-appointed integrated communications agency TEAM LEWIS in launching a new campaign that uses generative AI to produce visuals depicting Pizza Hut’s price promos. Titled ‘Takeaway Pocket Pleasers’, the key visual highlights the brand’s commitment to deliver simple, delicious...

TikTok adds Hepmil Creators’ Network to its creative marketing partner roster

Singapore – Hepmil Creators' Network (HCN), one of Southeast Asia's leading digital creator community and part of Hepmil Media Group, has announced that it is to be a badged as a TikTok Creative Marketing partner specialising in Creator Marketing. Under the program, brands can work with HCN to create content...

This campaign from a Thai chicken chain reunites loved ones through TikTok

Bangkok, Thailand – Most of us, especially the younger generation, are guilty of not noticing our parents or loved ones. While some would reason they are busy with their own lives, others are actually busy being immersed in the chaos of social media. With that, how can parents and other...

PH cellular service TNT showcases oddities of life without a registered SIM via new campaign

Manila, Philippines – As the national SIM registration nears its deadline of April 26, the National Telecommunications Commission (NTC) has admitted that it will be unable to reach full registration of SIMs across the country. With that in mind, how can telcos encourage their users to register the number affiliated...