Penta Group names Deborah Giam as managing director of Singapore

Singapore – Penta Group, the global communications and stakeholder solutions firm, has announced the appointment of Deborah Giam as the new managing director of Singapore. With her extensive experience and industry expertise, she will be playing a pivotal role in driving growth and delivering exceptional client service in the region. ...

L’Oréal Groupe Vietnam reappoints Publicis Groupe Vietnam for media planning, buying

Vietnam – L'Oréal Groupe Vietnam has decided to renew its agreement with Publicis Groupe Vietnam. The Publicis Groupe Vietnam mandate includes digital, commerce, on-site, off-site, D2C activation, and brand-building media services.  When Starcom won the media mandate previously held by GroupM, Publicis Groupe's tailored solution, ONEL'ORÉAL powered by Starcom, commenced its relationship...

TikTok’s multi-million dollar investment aimed at boosting small businesses in Southeast Asia

Singapore - TikTok has announced a multi-million dollar investment that will be aimed at helping SMBs transition their businesses online and participate in the digital economy. A total of US$12.2m will be used to deliver cash grants, digital skills training, and advertising credits for SMBs, including micro businesses in rural...

Customer engagement platform Twilio debuts AI-led tech ‘CustomerAI’

Singapore – Twilio, the customer engagement platform, has unveiled its new technology ‘CustomerAI’ ahead of SIGNAL, its upcoming user and developer conference.  Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential...

B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study

Singapore – One of the challenges of marketing teams is defending a budget’s suitability to proposed marketing plans. A recent study by professional networking platform LinkedIn revealed that in order to weather this perennial predicament, B2B CMOs, particularly those from the Singapore market, are aiming to become more ‘financially fluent’...

YouTrip unveils refreshed look to signature card, app interface

Singapore – Multi-currency e-wallet YouTrip has announced its ‘YouTrip 2.0’ revamp, which includes a refreshed look and feel to its signature card and mobile app interface.  The improved app now features an even more intuitive interface where users can easily manage their expenses, enjoy favourable exchange rates for over 150...

Unlocking potential: Culture Group’s report on anime uncovers fresh marketing opportunities

Singapore - The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have missed out on previous waves of pop culture, such as K-culture and gaming & esports, a new opportunity has emerged to tap into the fastest-growing...

PubMatic partners with Telkomsel, to offer enhanced audience targeting in digital advertising in Indonesia

Singapore – PubMatic, an independent adtech company, and Telkomsel, the largest mobile network operator in Indonesia, have announced a strategic partnership to provide data-driven digital advertising solutions for brands and agencies in Indonesia. Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically...

Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America

Malaysia – Moving Walls, a global outdoor advertising enterprise software provider, has entered into a partnership with Adsmovil, a Media Tech company that offers advertisers an audience-first platform for programmatic buying for the Hispanic market in the United States, Latin America, Spain, Portugal, France and Turkey. Through this partnership, Adsmovil...

P&G announces partnership with Lazada to launch personalised haircare microsite

Singapore – Procter and Gamble (P&G) has announced a partnership with regional e-commerce giant Lazada to launch a personalised haircare microsite called ‘#HairDNA’, which aims to solve consumers' biggest hair queries via expert advice available on the platform. The microsite will serve as a one-stop-shop for consumers looking to switch...