GrabAds, Tomato Interactive form partnership to strengthen retail media network for Chinese brands in SEA

Singapore – GrabAds, Grab's advertising division, announced a new strategic partnership with Tomato Interactive, a subsidiary of BlueMedia and component of the BlueFocus Group, today. Tomato Interactive, a global influencer and integrated marketing agency based in China, specialises in travel, lifestyle, gaming, and technology. This collaboration will enable Tomato Interactive's...

Flash Coffee announces SG exit, closes all 11 local stores

Singapore – Tech-enabled coffee chain Flash Coffee has announced its exit from the Singaporean market, closing all of its 11 local chains. In a statement to MARKETECH APAC, a spokesperson for Flash Coffee said that the closure of its Singaporean presence was to focus more on its more promising markets....

Etiqa invites Singaporeans to join ‘With You for the Ride’ experience with new 3D interactive installation

Singapore – Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life's uncharted possibilities. The out-of-home (OOH) installation is strategically positioned at the Dhoby Ghaut MRT B3 transit hall (near Exit D). The...

Stellar Ace launches SG-wide phygital game, encourages islandwide fun for locals

Singapore – Stellar Ace, the advertising arm of Stellar Lifestyle, has announced the launch of ‘WINK Hunt,’ an islandwide phygital game in Singapore that transforms daily commutes into exciting adventures, and encouraging fun for locals, both online and offline. Commuters can embark on this fun journey as they ride the...

Warner Music Malaysia appoints Dinesh Ratnam as new managing director

Malaysia – Warner Music Malaysia has named Dinesh Ratnam as its new managing director. He will be reporting to Chris Gobalakrishna and Jonathan Serbin, co-presidents of Warner Music Asia in this capacity. He will be a member of the regional executive team for Warner Music, where he will also play...

Jollibee transforms everyday moments into Christmas with latest holiday campaign

Manila, Philippines – Christmas is seen as the most wonderful time of the year with its fun gatherings, anticipated reunions, and festive spirits, but between the hustle and bustle of the season and the mundane moments, Philippine fast-food chain Jollibee shows in its latest campaign that capturing the holiday spirit...

Yahoo Advertising, Twilio announce partnership to minimise third-party cookie use for ad reach

Singapore – Yahoo Advertising has announced an integration with the Twilio Segment Customer Data Platform (CDP) to improve ad reach and relevance while avoiding the use of third-party cookies. Advertisers can fortify their businesses and leverage first-party data across multiple screens, even in a cookieless environment, because of Twilio Segment's...

Infosys, Temasek announce extension of five-year partnership

Singapore –  Infosys, a global company in next-generation digital services and consulting, has announced a five-year extension of partnership collaboration with Temasek, a Singapore-based global investment firm. Infosys Compaz, an Infosys-Temasek joint venture, has worked with large Southeast Asian corporations on their digital transformation journeys. The company's technological expertise spans...

GOVT, Lucid Experiences launch immersive campaign on spotlighting Lee Kuan Yew

Singapore – LKY: THE EXPERIENCE is an immersive exhibition commemorating the late Lee Kuan Yew's 100th birth anniversary. This captivating experience, created by Lucid Experiences in collaboration with TRCL and the Community Chest, was launched on October 6, 2023, along with the launch campaign 'Uncover the person behind the name.'...

ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets 

Jakarta, Indonesia – Global fashion brand ALDO has appointed Dentsu Creative Indonesia to implement an innovative marketing and promotional campaign to expand its footprint in SEA beyond Indonesian borders.This strategic collaboration marks a significant step in ALDO’s growth journey, aiming to captivate the thriving markets of the Philippines and Vietnam...