PH marketing leaders to explore what’s next for customer engagement and strategies in 2024

Manila, Philippines – As customer engagement continues to evolve significantly with technological advancements, changing consumer expectations, and shifts in marketing strategies, knowing how to utilise it to its maximum potential plays a central role in attaining success in businesses across all industries.  But with the state of customer engagement being...

Mountain Dew, PUBG to bring gaming experience to reality in new collaboration

Kuala Lumpur, Malaysia – Popular soft drink brand Mountain Dew and video game title PUBG have teamed up to relaunch the ‘Dew Challenge’ in Malaysia, which pushes boundaries once again by bridging virtual and reality bringing an immersive and unique experience to the youth, at the same time promoting vibrant,...

TM unveils adorably fluffy ‘Yunni’ as face of new Unifi convergence plan campaign via VMLY&R

Malaysia – Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.  Yunni, VMLY&R Malaysia’s brainchild, is a larger-than-life mascot that personifies Unifi’s new convergence package, bringing together fixed broadband, mobile, and...

Indonesian authorities arrest individual responsible for major live sports piracy operations locally

Jakarta, Indonesia – Police authorities from the West Java Regional Police have arrested an individual who was responsible for major piracy operations on live sports in Indonesia. The move was congratulated by the Asia Video Industry Association (AVIA) and its anti-piracy arm, the Coalition Against Piracy (CAP). The arrest was...

CapitaLand’s Geneo unveils new brand, visual identity centered on fostering new generation of innovators

Singapore – Geneo, the life sciences and innovation cluster for CapitaLand, has unveiled a new brand and visual identity which positions the brand as a destination “Where Ingenuity Comes to Life”, fostering the next generation of innovators, scientists and researchers to create positive impact. Conceptualised alongside WPP’s Design Bridge and...

SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report

Singapore – Amidst economic headwinds, Asia's digital economies continue to post impressive gains, with cross-border initiatives and tools offering businesses new avenues to unlock unprecedented growth, according to the latest report by market intelligence firm IDC and commissioned by global payments platform 2C2P and Ant Group. Data from IDC’s report...

CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations

Kuala Lumpur, Malaysia – Telecommunications company CelcomDigi has announced a new update to its corporate branding, which focuses on the brand’s aspirations on leading innovation and digitalisation. The new rebranding also symbolises dynamism, passion for customers, and excellence by CelcomDigi. The introduction of the new logomark is a key milestone...

TIME embarks on infiltration mission to transform broadband experience in new campaign with Fishermen Integrated

Malaysia – Telecommunications provider TIME dotCom has partnered with advertising agency Fishermen Integrated in its latest ‘Mission: Gig Speed Home’ to revolutionise how Malaysians experience high-speed broadband in their homes. The campaign is a digital film, produced by the directors of Think Tank, featuring Elizabeth Tan as ‘Agent E', who...

Southeast Asian video game market to exceed $7b in revenue by 2027: report

Singapore – PC and mobile gaming will continue to have notable growth for the next 5 years in the SEA market amidst post-pandemic normalcy and overall economy, according to the latest SEA-6 games market report by market research company Niko Partners. Data from the report suggests that this increase in...

Australian firm DCG acquires Lamudi in the Philippines, Indonesia

Melbourne, Australia – Australian firm Digital Classifieds Group has announced the acquisition of online property marketplace Lamudi in the Philippines and Indonesia. This follows DCG’s recent acquisition of the Bangladeshi property marketplace portal Bproperty in January this year. The consolidated group now operates real estate portals in 5 high-growth Asian...