Content discovery platform Dable enters Thai market

Bangkok, Thailand – Dable, a South Korean-based content discovery platform, has entered the Thailand market by partnering with local premium publishers namely Dek-d, a teen-oriented online community; and Siamdara, an entertainment media affiliate of Siam Sport Syndicate Group. Through this partnership, Dable News, a personalized content recommendation solution, will be integrated...

theAsianparent Group names first-ever chief commercial officer

Singapore – theAsianparent (TAP), the content and community platform for parents in Southeast Asia has announced its first-ever chief commercial officer, former Johnson & Johnson Digital Director for APAC, Akshay Trivedi.  The new appointment comes as TAP recently makes a similar stride in its leadership, welcoming Fiza Hasan Malhotra to inaugurate...

Nokia phone marketer HMD Global MY taps TEAM LEWIS to handle its social, PR

Kuala Lumpur, Malaysia – Marketing agency TEAM LEWIS has recently won the account of the Malaysian arm of global mobile phone company HMD Global to be its agency partner to drive its social and public relations campaigns in Malaysia. Through the appointment, TEAM LEWIS will provide brand, communications and issues...

MY F&B firm Loob Holding names Fabian Khaw as head of digital marketing

Malaysia – Food & Beverage company Loob Holding in Malaysia, which owns the local bubble tea brand, Tealive, has announced a new head of digital marketing, Fabian Khaw.  Khaw previously comes from smart urban development in Malaysia, i-City, where he held the position of digital marketing manager. In the said...

The products Filipinos love to talk about on Twitter

Manila, Philippines – Through time, the use of social media is becoming more intertwined into people’s daily lives, and is also becoming a major avenue for conversations that would benefit both consumers and brands. On Twitter, whatever is happening, be it as grand as opening a new business or simple joys,...

ID’s digital wallet DANA launches ‘No Drama’ campaign to reiterate three brand promises

Indonesia – Fintech DANA in Indonesia which provides a digital wallet has launched a new campaign called ‘Pakai DANA, #BebasDrama’ campaign, which translates to ‘Use DANA, #DramaFree’.  With digital payment services enjoying an increased adoption at this period, DANA wants to remind consumers its position in convenience, and the new...

Cebu Pacific migrates loyalty program ‘GetGo’ to ‘Go Rewards’

Philippines – One of the largest airlines in the Philippines, Cebu Pacific, has recently announced the migration of its loyalty program ‘GetGo’ to ‘Go Rewards’. ‘Go Rewards’ is a lifestyle and rewards program of the Gokongwei group that provides its members more ways to enjoy deals and benefits from Cebu...

Ad platform Nativex joins TikTok’s Marketing Program in SEA

Singapore – Nativex, a mobile-first advertising platform, has announced that it has entered the TikTok Marketing Program in the Southeast Asian region, making it one of TikTok’s partners present in the regional market. According to the official partner page, Nativex will offer primarily their XMP service, which is a multi-channel...

MNC Group ties up with Magnite’s SpotX to scale video monetization in Indonesia

Indonesia – MNC Group, the integrated media company in SEA, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform, which is now part of the sell-side platform Magnite. MNC Group is a conglomerate based in Jakarta, Indonesia that specializes in...

Hyun Bin is Lazada’s first LazMall regional brand ambassador

Singapore – Singapore-headquartered e-commerce for Southeast Asia, Lazada, is taking its marketing to new heights as it announces its very first regional ambassador for in-app mall, LazMall; and it’s none other than top K-drama leading man, Hyun Bin.  Last October 2020, Lazada has also unveiled a massive first for the...