YGG SEA, ESPL partners to leverage P2E virtual economy in SEA

Kuala Lumpur, Malaysia – Esports Players League (ESPL), the global amateur esports tournament and platform provider, has announced a partnership with Yield Guild Games Southeast Asia (YGG SEA), Southeast Asia's gaming guild, that aims to usher in a new era of competitive gaming into the regional esports ecosystem and community....

dentsu Singapore names Pankaj Nayak as MD of Media Group

Singapore – Dentsu Singapore has elevated Pankaj Nayak to now helm the Media group as its new managing director. Effective immediately, the role reports to Prakash Kamdar, CEO of dentsu Singapore and Indonesia, and Prerna Mehrotra, CEO of Media for APAC. Mehrotra, who was the most recent one to hold...

Bigo Live unveils new interactive ‘Community’ feature

Singapore – Bigo Technology, a global social livestreaming platform, has announced the launch of 'Community,' a new interactive feature that allows users to create and manage online communities, as well as post and share original content with other platform users who share similar interests. The launch of ‘Community’ marks the...

Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations

Singapore – Asia’s OTT video streaming platform, Viu, has launched a series of digital and out-of-home activations inspired by the latest Viu Original K-drama series, ‘Again My Life’, to bring Singaporeans back in time and immerse themselves in this new series. Premiering today, ‘Again My Life’ is a fantasy crime...

McDonald’s MY lightens up Bukit Bintang crosswalk, one fry at a time

Kuala Lumpur, Malaysia – Fast food chain McDonald’s in Malaysia has launched a new campaign at the shopping and entertainment district of Kuala Lumpur, Bukit Bintang. In it, the fast food chain unveiled its first ever iconic McDonald’s Fries crosswalk, as it leads visitors straight into Malaysia’s first McDonald’s restaurant....

DXP Sitecore officially beefs up tech off quartet of acquisitions

California, USA – Digital experience management software, Sitecore, has fully integrated its core products from the acquisitions of Boxever, Four51, Moosend, and Reflektion into its Digital Experience Platform (DXP). These integrations come at a critical time for brands looking to revolutionise digital experiences to meet customers at the moment with...

Global PR firm Redhill expands to Middle East & Africa

Singapore – Redhill, the Singapore-headquartered full-service global communications agency, has expanded its presence in the Middle East and Africa (MEA) with its strategic inclusion in the Abu Dhabi Global Market (ADGM), a renowned international financial center located in Abu Dhabi.  Redhill's strategic inclusion in the ADGM expands its access to...

Insurance brand de-ages cricket legend Sachin Tendulkar in new campaign

Mumbai, India – Insurance provider Ageas Federal Life Insurance (AFLI) in India has launched a one-of-a-kind integrated campaign featuring a youthful legendary cricketer Sachin Tendulkar. Developed with VMLY&R, the campaign was created using bespoke DeepFake AI video regeneration technology to transform the cricket legend into an 11-year-old version of himself. The...

Automotive group C&C Malaysia names Thomas Tok Chek Kuan as new CEO

Kuala Lumpur, Malaysia – Automotive group Cycle & Carriage (C&C) in Malaysia has announced the appointment of its new CEO, Thomas Tok Chek Kuan. Tok succeeds Wilfrid Foo Tsu-Jin who takes on the role of chairman of C&C and managing director of Cycle & Carriage in Singapore.  Cycle & Carriage...

Elloe raises $7m in pre-seed funding, to expand to SEA

Philippines – Elloe, a US-based social e-commerce firm focused on Kenya and emerging markets, has announced that it has raised $7m in pre-seed capital, led by Mad Ventures, Inc. of the Philippines. The funds will be used to expand its Kenyan operations and enter the Philippine and Southeast Asian markets...