Good Game Asia, Yup.gg’s new reality TV show to air this June on WarnerTV

Singapore – A new game show is set to stir the masses and will be bridging the gap between gaming and regular television. Launched by Yup.gg, Good Game Asia will feature a star-studded line-up of gaming talent competing for over $200,000 in cash and prizes. The show is helmed by...

PayMaya’s parent firm bags new funding to hit unicorn status

Manila, Philippines – Voyager Innovations, the local technology company behind end-to-end money platform PayMaya and neobank Maya Bank, has recently raised US$210m in funding, bringing its total valuation to unicorn plus status, at nearly US$1.4b. Through the funding, the company will use the new funds to launch Maya Bank services,...

Cignal TV, PDAX partner for UAAP Season 84

Manila, Philippines – Sports network Cignal TV has partnered with PDAX, the digital asset exchange in the Philippines, to be its brand partner for University Athletics Association of the Philippines (UAAP) Games Season 84, a collegiate basketball tournament in the country, which will run until May 2022.  Through the partnership,...

TotallyAwesome launches programmatic solution targeting audiences under 18

Singapore – TotallyAwesome, digital media network for GenZ and families, has launched a new programmatic digital platform called TotallyAwesome Programmatic Playground. The new platform allows APAC advertisers to reach children under the age of 18 in brand-safe environments at scale. Marketing professionals have long been unable to connect with teenagers and...

dentsu India names Arjuna Gaur as new chief creative officer

India – dentsu India has announced the appointment of Arjuna Gaur as chief creative officer of Dentsu Webchutney & dentsuMB. Gaur's new role is to increase both firms' creative mandate.  He will be responsible for creative thought leadership across the network, combining the expertise of Dentsu Webchutney and dentsuMB to...

Crackdown on illegal streaming sites in Indonesia reaches 3,500 since 2019

Jakarta, Indonesia – Indonesia has continued to crack down on pirated and illegal streaming sites, now amounting to 3,500 of them taken down since 2019, according to the latest data from the Coalition Against Piracy (CAP) of the Asia Video Industry Association (AVIA). The data also showed traffic to all...

PUBG Studios announces return of PUBG Nations Cup 2022 in Thailand

Bangkok, Thailand – South Korea's game company and a subsidiary of game developer Krafton, PUBG Studios, has announced the return of its esports tournament, the PUBG Nations Cup 2022. This year’s event will happen in Bangkok, Thailand from 16 to 19 June. The tournament will consist of a total of...

Indonesian SMEs lead APAC in business growth

Jakarta, Indonesia  –  Despite being hit hard by COVID-19 in 2021, Indonesian small businesses beat their Asian-Pacific rivals in business growth, in part because of their high e-commerce penetration, according to a report by  CPA Australia. The report notes that this growing trend is set to continue until this 2022....

GroupM partners with Moving Walls for DOOH capabilities amongst agencies

Kuala Lumpur, Malaysia – Media investment company GroupM and global outdoor advertising technology provider Moving Walls have partnered to bring automation and accountability to digital out-of-home (DOOH) advertising in Malaysia. The partnership enables clients of GroupM agencies, namely Mindshare, m/Six, MediaCom, and Wavemaker, to leverage Moving Audiences Plus, an audience...

Scoot taps VMLY&R, PHD to boost airline’s creative and marketing strategy

Singapore – Scoot, Singapore Airlines Group's low-cost arm, has tapped brand and customer experience agency VMLY&R Singapore to help the airline's creative strategies. Alongside this, Omnicom Advertising Group-owned network PHD has been appointed to handle global media planning and buying.  The 2-year appointment follows a closed-door pitch. The mandate entails the...