Coca-Cola, Grab team up to drive growth, digitalisation in SEA

Singapore – Global beverage company Coca-cola and super-app Grab have teamed up to unlock growth opportunities in a booming digital consumer market within Southeast Asia. The partnership will bank on Coca-Cola’s extensive offline retail presence and Grab’s large online network. Both companies will also collaborate on impact initiatives to accelerate...

M&C Saatchi Indonesia wins Sun Life Indonesia’s business

Jakarta, Indonesia – Independent agency M&C Saatchi in Indonesia has won the business of Sun Life Indonesia, following a multi-agency pitch that saw 6 agencies participate. Through the new business, M&C Saatchi will be developing a new brand platform for Sun Life Indonesia and executing it through the line. Sun...

Chatree Chokmongkolsatian appointed as Ogilvy Thailand’s new chief strategy officer

Bangkok, Thailand – Ogilvy has recently appointed Chatree Chokmongkolsatian as its newest chief strategy officer in Thailand, where he brings in unrivalled expertise in modern marketing strategies to the local team. Before joining Ogilvy, Chokmongkolsatian was previously the head of business and strategy group at Cheil Worldwide, specialising in digital...

Ogilvy Malaysia names Michelle Ong as new executive group director

Malaysia – Creative agency Ogilvy in Malaysia has appointed Michelle Ong, former CEO of Dentsu One Malaysia, to be its new executive group director. In her new role, Ong will be driving the agency’s borderless creativity strategy, approach, and opportunities across key clients, as well as elevating the diversity and...

Asiaray, Hivestack launch pDOOH campaign for Gojek in Singapore

Singapore – Out-of-home (OOH) media company Asiaray and independent programmatic digital out-of-home (pDOOH) adtech company Hivestack has launched a pDOOH campaign for mobile on-demand services platform Gojek alongside Singapore’s Mass Rapid Transit (MRT) rail network via The Trade Desk's demand side platform (DSP). The campaign is launched on the Thomson-East...

SMRT Trains amongst top ad spenders in Singapore for first half of 2022

Singapore – For the first half of 2022, SMRT Trains has ranked first in the top 20 advertisers/groups with high percentage of ad spend in Singapore, while services, such as airlines, banks, and beauty, amongst others, has topped first in the top 20 industries in Singapore with an estimated $262.9m...

Globe PH’s new portal raises awareness on internet safety

Manila, Philippines – Local telco giant Globe has launched a new portal called www.makeitsafe.ph which aims to educate and raise awareness within the public about internet safety, especially cyberbullying, which affects many young people. The site includes a glossary that lists the most popular terms and emojis that the youth...

Meryl Yap joins OMG Philippines as new general manager

Manila, Philippines – Omnicom Media Group (OMG) Philippines has named Meryl Yap as the agency network’s new general manager, which bolsters the network's leadership bench strength on the back of OMG Philippines Unilab’s win. She will report to Mary Buenaventura, CEO of Omnicom Media Group Philippines, and will officially assume...

J&T Express SG updates flagship mobile app to allow international delivery to Malaysia

Singapore – Logistics company J&T Express in Singapore has announced its latest update to its flagship mobile app – J&T Singapore App – to offer international delivery to Malaysia, with more destinations to be added gradually. This new feature comes on top of the app’s existing domestic delivery service. The...

IMDA to make SMS ID registration mandatory for orgs

Singapore – In the bid to further scam-proof all customer communications through SMS, Infocomm Media Development Authority (IMDA), Singapore’s watchdog for information and communications, has decided to finally make the registration of Sender IDs for SMS mandatory for organisations. A pilot SMS Sender ID Registry was first initiated in August...