India recorded as market with highest global demand for Meta’s Threads: report

India – With Meta’s new microblogging social app Threads reaching an all-time high of more than 150 million downloads in total during its first week, India is said to be the leading force in contributing to the success of Threads, accounting for approximately 32% of its total downloads globally, according...

Havas Media Network India wins integrated media mandate for Capri Loans

Mumbai, India – Havas Media Network India has emerged as the agency to handle the integrated media mandate of financial company Capri Loans, a brand of Capri Global Capital Limited. Capri Loans has chosen Havas Media to boost its market presence and enhance brand recognition in the financial sector. They...

Wunderman Thompson India bags creative mandate for Cult.Sport

India – Cult.Sport, a local sports and fitness brand in India, has awarded its integrated creative mandate to advertising agency Wunderman Thompson India. In this role, Wunderman Thompson India will be providing strategic and creative services for Cult.Sport on a global scale, as well as delivering differentiated content to create...

Wunderman Thompson India appointed as agency of record for vivo India

India – Wunderman Thompson India has been appointed as the agency on record (AOR) for smartphone brand vivo in India. Wunderman Thompson was chosen to supervise Vivo's product portfolio after a thorough review including multiple agencies. They will be in charge of three product lines: the V series, the Y...

CenturyLaminates’ new ad puts fashion back into furniture, home decor

India – CenturyLaminates has recently launched a new campaign alongside Wunderman Thompson India, to promote its latest laminate lineup to consumers, angling it as a way of putting back fashion into the design of home furniture and decor. Said ad is made in collaboration with Manish Malhotra, a Bollywood fashion...

Dare to watch ‘Insidious’ alone? This campaign from PVR-INOX challenged one lucky winner to do so

India – To promote the Indian premiere of the horror film ‘Insidious: The Red Door’, local cinema chain PVR-INOX has embarked on a recent campaign to challenge one lucky winner to watch said film in one of their cinema chains. The catch? Watch it all alone. The film for the...

Storytelling platform Humans of Bombay ventures into talk show category

Mumbai, India – Humans of Bombay (HOB), a local storytelling platform, has launched a new YouTube talk show titled ‘The Humans of Bombay Show’. Saidshow aims to provide viewers with an unfiltered glimpse into intriguing concepts and the powerful real-life stories of ordinary people from all walks of life across...

Sanchayeeta Verma named new CEO of Carat India

India - Carat India, the media agency under Dentsu, has recently named Sanchayeeta Verma as the new chief executive officer. In her role, she will directly report to Anita Kotwani, the media CEO of South Asia, at Dentsu. Sanchayeeta will be based in Bangalore and be in charge of providing...

Berger Paints awards media mandate to dentsu X

India- The media agency from Dentsu India, Dentsu X, has been chosen as the media partner by Berger Paints, a paint company in India and in the global paints and coatings sector. The media mandate was chosen through a competitive selection process involving many agencies. Berger Paints has selected Dentsu...

McCann Worldgroup India appointed as creative agency partner for Air India

India – McCann Worldgroup India has won the duty for Air India's advertising and marketing communications. Before choosing McCann Worldgroup India, the international airline, supported by the Tata group, had a detailed evaluation process that included several agencies. The agency plans to develop a branding platform and put into operation...