Luminous illuminates lives this Diwali in latest campaign via Grey India  

Bangalore, India – Indian energy solutions brand Luminous Power Technologies has launched a new campaign this Diwali that takes their philosophy of illuminating lives to the masses. Conceptualised by Grey India, the campaign was launched with a heartwarming film that highlights the difference such gestures can make in the lives...

Havas announces acquisition of Indian PR consultancy firm PR Pundit

Teddy Cambosa

India – Havas has announced the acquisition of Indian consultancy firm PR Pundit, marking the debut of Havas’ public relations arm Red Havas in the Indian market. On closing, the firm will be rebranded as PR Pundit Havas Red.  Archana Jain, founder and managing director at PR Pundit, will continue...

Luxury fashion brand Balenciaga collaborates with RBL to open first store in India

Mumbai, India – Global luxury brand Balenciaga has signed a strategic long-term franchise agreement with Reliance Brands Limited (RBL), the retail arm of Reliance Industries Limited, to officially launch its brand in the Indian market. In this new partnership deal, RBL will serve as Balenciaga's sole partner and will have...

Initiative announces extension of APAC footprint with launch in Pakistan

Azunta Mae Gaviola

Singapore – IPG Mediabrands’s media agency Initiative has announced its recent affiliate agreement with IG Square Pakistan for its second new market launch: the Initiative Pakistan office. The affiliate office aims to expand the agency’s network footprint across 14 different countries in the APAC region including Australia, China, Hong Kong, India,...

Times OOH secures 7-year advertising rights for Chennai International Airport

India – Outdoor advertising company Times Innovative Media Ltd. (Times OOH) has announced its successful acquisition of exclusive advertising rights for Chennai International Airport across all the terminals. The contract will run for seven years and marks a significant milestone for Times OOH’s growth journey. This strategic addition reinforces the...

McDonald’s India brings inclusivity in ordering food online with new initiative for the colour blind

Mumbai, India – McDonald’s India (West and South), owned and operated by Westlife Foodworld Ltd., has launched its first-of-its-kind ‘EatQual 2.0’ initiative that makes McDelivery more inclusive with a new colour-blind-friendly ordering platform. The campaign initiative aims to make food ordering more enjoyable and easy for colorblind consumers in India....

Olay’s latest campaign spotlights the lack of female STEM role models in India

Singapore – Skincare brand Olay has partnered with Publicis Groupe One Singapore for the launch of its newest campaign that targets the gender disparity in India’s STEM field.  The campaign is part of the latest instalment of its #STEMTheGap initiative and aims to shed light on the glaring absence of...

Levi’s latest campaign celebrates moments of instincts that stay with us

India – Popular apparel brand Levi’s in India has launched a new campaign titled ‘For Now, For A Lifetime’, which celebrates moments instincts and how they go onto be memories that stay with us, and ultimately shape each and every one of us. The campaign, featuring Indian actress Deepika Padukone,...

Indian pharmaceutical company Lupin acquires five brands under Menarini, to expand local portfolio

India – Local pharmaceutical company Lupin has acquired five brands under the Italian pharmaceutical company Menarini. The brands include Piclin, Menoctyl, Sucramal O, Pyridium, and Distaclor. These legacy brands will help Lupin in further enhancing its diverse portfolio and solidifying its position as a leading pharmaceutical organisation in India. Lupin...

Luxury furniture brand VANTO appoints Hotcult as creative and digital agency 

India – VANTO, the premium luxury furniture brand, has awarded its creative and digital mandate to Hotcult, a part of PAD Group, following a competitive multi-agency pitch in Hyderabad. Hotcult will focus on reinvigorating the brand, developing a communication strategy, and creating compelling creatives to strengthen VANTO's presence in the...