Levi’s celebrates women in India via new season of ‘#IShapeMyWorld’ campaign

Mumbai, India – To celebrate this year’s International Women’s Day, Levi’s in India has launched the seventh season of its ‘#IShapeMyWorld’ campaign, which has since evolved into a year-long digital initiative. Initiated back in 2017, the ‘#IShapeMyWorld’ campaign is a platform that tells the stories of unstoppable women, whose stories...

DDB and Stabilo Boss gives Phyllis Robinson her flowers for IWD

India — Stabilo Boss and DDB continue their highly-awarded ‘Highlight the Remarkable’ campaign by featuring one of their own – DDB’s first copy chief Phyllis Robinson whose legacy and trailblazing spirit lives through employees everywhere today. The campaign tells the story of Phyllis Robinson, a remarkable woman who pioneered a...

Taproot Dentsu unveils new campaign for Urban Company

India – Taproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched its new campaign for Urban Company that aims to highlight its latest air-condition (AC) servicing techniques. The campaign raises awareness of a new-age AC service technique that provides unique 'foam jet technology' to clean...

“Who gets to ask out first?” This sweet ad by Cornetto makes you rethink otherwise

Mumbai, India – In a stereotypical set, men often make the first move in asking someone out for a date. But this latest ad from ice cream brand Cornetto makes viewers think otherwise: what if a woman asks a man out instead? In this 20-second film conceptualised by DDB Mudra,...

ETP Group launches e-commerce management platform Ordazzle

Singapore – Omni-channel retail software company ETP Group has announced the launching of its cloud-native e-commerce management platform, Ordazzle. Ordazzle is based on a microservices architecture that enables e-commerce and omni-channel businesses to reach their full potential. Ordazzle is made up of six interconnected components, namely: Product Information Management, Smart...

Evergreen Club celebrates women and breaks stereotypes with #LadyActYourAge for IWD

India — Evergreen Club, the online community for older adults has launched their Women’s Day campaign entitled #LadyActYourAge underscoring age-related plights like stereotyping faced by elderly women in everyday life. Evergreen cites the recent report stating that the ageing population in India has grown 34 per cent between the timespan...

Pulse compliments Colgate, others in campaign for World Compliment Day

Mumbai, India – Pass Pass Pulse, one of the leading candy brands in India, has launched its annual World Compliment Day campaign. World Compliment Day is an annual brand property in which Pulse lauds select brands that are the ‘pulse’ of their category for their outstanding contributions. With the campaign...

Cartoon Network launches #TomAndJerryBdayBash to commemorate 82 years of non-stop wonder

Mumbai, India — Since its inception in 1940, the furry duo of Tom and Jerry has captivated fans all around the globe with its immersive and unforgettable storylines. Most of the children who grew up watching their adventures and antics have a special place in their hearts for the tandem. To...

1-India Family Mart’s INR500m funding to set up indigenous e-commerce business

Mumbai, India – Value retail chain 1-India Family Mart has successfully raised INR500m in its series B funding, which will be used in setting up an indigenous e-commerce business, thereby becoming omni-channel players in the sector. In addition, they will be also fueling inorganic growth as the group plans to...

Fintech NayaPay raises US$13m to drive digital payments in Pakistan

Karachi, Pakistan – Pakistan-based fintech NayaPay has raised US$13m in one of the largest seed rounds in South Asia, which was led by Zayn Capital, global fund manager MSA Novo, and early-stage VC Graph Ventures from Silicon Valley, as well as the participation of Singapore-based Saison Capital, amongst many others....