HBO GO unveils price upgrade, new program lineup for Asia

Singapore – HBO GO, WarnerMedia’s regional streaming service in Southeast Asia and Taiwan, has revealed a new pricing strategy and confirmed some of its new programming for the rest of 2021. In the price update, HBO GO has announced that three-month subscriptions in its six direct-to-consumer territories will be available...

AU’s housing body partners with DX agency Switch to refresh digital portal

Sydney, Australia – Housing Industry Association (HIA), the largest residential building organization in Australia, has partnered with digital customer experience agency Switch which is also an implementation partner of DXP Sitecore, to overhaul its suite of web-based content platforms and provide a connected digital experience to its member businesses across...

Shopify meets Spotify: latest partnership introduces ‘virtual merch table’ for artists

Sydney, Australia – Global commerce platform Shopify and global audio streaming platform Spotify have entered a strategic partnership that allows music artists to expand beyond music and traditional merch to build fully realized brands, all with the capabilities of both platforms in their own specialities. Using the Spotify channel, artists...

Snapchat’s parent company launches Arcadia, creative studio for branded AR

Singapore – As more brands venture into various media to create branded content, camera and technology company Snap, the parent company of social media platform Snapchat, has announced the launch of Arcadia, a global creative studio for branded augmented reality (AR), powered by a team of world-class experts that pioneered...

ONE Esports ties up with foodpanda to launch esports docuseries – ‘Heroes of the Game’

Singapore – ONE Esports, the esports media company, has partnered with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called 'Heroes of the Game', which tackles the 'ONE Esports Dota 2 Singapore Major' event held in March this year. The new docuseries...

Twitter tests new reply-bound ad format

Sydney, Australia – As part of improving the advertising experience on their platform, social media platform Twitter is testing out ad rollouts across tweet conversations. In a tweet from Bruce Flack, revenue product lead at Twitter, he stated that users in the ad experiment will see ads after the first,...

INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021

Singapore – The expenditure across India and Southeast Asian e-commerce app users for Q2 2021 has tallied at US$106.7m where US$60.6m coming from India and US$46.1m in Southeast Asia, the latest insights from mobile advertising platform MAAS of Affle and mobile app store marketing intelligence company Sensor Tower show. Southeast...

AirAsia PH taps homegrown talent to lead new web series

Manila, Philippines – Top player in the Asian travel industry, AirAsia, in the Philippines, has released a new content series for the web, just in time as the region gradually opens up for travel.  Interestingly, the airline has tapped into the influencer culture, roping in its very own First Officer...

LINE’s content hub in HK taps Taboola to bolster in-app content recommendation

Hong Kong – Global advertising company Taboola has been tapped by social messaging app LINE to bolster personalization for LINE Today Hong Kong, the news and content curation hub within the app.  LINE Today Hong Kong will bolster content recommendations by leveraging several Taboola innovations, including Taboola Feed, a seamlessly...

In-app purchases across SEA see 240% average growth: report

Singapore – The change of consumer behavior into tapping into digital purchases has pushed the average growth of in-app purchases across Southeast Asia to 240% this year, with the Philippines tallying the highest growth at 371%, new insights from marketing analytics company AppsFlyer’s report show. The region has seen a...