Twitch to shut down South Korean operations next year, citing rising operational costs

Seoul, South Korea – Popular streaming platform Twitch has announced that it will be shutting down its operations in the South Korean market by February 27, 2024; citing rising operational costs in the country brought by the country’s prevailing network fee implementation to content providers (CPs) in the country, both...

SEPHORA Malaysia unwraps holiday season in style with first-ever 3D interactive show in Kuala Lumpur

Kuala Lumpur, Malaysia – Global beauty retail brand SEPHORA has officially launched its latest 'Unwrap Their Beautiful' holiday season campaign, which featured a 3D interactive showcase on the capital city's largest 3D screens. SEPHORA’s ‘Unwrap Their Beautiful’ campaign invites visitors to a virtual journey of discovering their beauty power and...

Singapore Airlines’ Kris+ brings lifestyle rewards app to Australia via Airwallex

Australia – Kris+ by Singapore Airlines has selected global fintech platform Airwallex to power the extension of its lifestyle rewards app to more than 1.3 million KrisFlyer members in Australia. The new partnership will allow for the integration of Airwallex’s Payment for Platforms solution into the Kris+ app, facilitating a...

Shinsegae Duty Free’s new Christmas campaign opens holiday season with 3D wonderland

Seoul, South Korea – Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea. As part of its campaign, Shinsegae Duty Free turned its exterior media facade into a colossal 63x18m screen that...

L’Oreal Travel Retail APAC, Alipay+ enter partnership to further understand regional purchasing behaviours

Singapore – L’Oreal Travel Retail Asia Pacific and Alipay+ have entered into a partnership in a move to thoroughly understand consumer insights and purchasing behaviours across regions. L’Oréal Travel Retail Asia Pacific is the first beauty company to partner with Alipay+, a partnership that has started since 2020 in Hainan and...

ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics

Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data and AI skills with Databricks, focusing on better...

BackLite Media partners with Location Media Xchange to expand advertiser access in UAE

UAE – Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory. Through this collaboration, advertisers can leverage BackLite Media’s comprehensive DOOH inventory while also capitalising...

The landmark Australian Cancer Plan unveils new digital experience for website via Paper Moose

Australia – Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website. The creative agency’s remit is to elevate the engagement for Cancer Australia’s ‘The...

IPG Mediabrands Commerce, Stickler announce live commerce partnership in APAC

Singapore – IPG Mediabrands has announced strategic partnership between IPG Mediabrands Commerce and Stickler, a live commerce enablement technology provider, to produce a flexible end-to-end live commerce solution for brands across the Asia-Pacific region. The IPG Mediabrands Commerce and Stickler live commerce solution will be launched and available to brands...

GoTyme Bank, PayMongo streamline digital finance solutions for PH SMEs

Philippines – In an effort to catalyse SME finance, GoTyme Bank and PayMongo Philippines, Inc. recently forged a strategic partnership to advance financial accessibility among small and medium-sized enterprises within the PayMongo merchant ecosystem. This latest initiative laid the foundations for PayMongo Capital, a fully digital financial program that streamlines...