STB launches tourism-centric immersive experience on Roblox

Singapore – The Singapore Tourism Board (STB) has announced the launch of its immersive experience ‘Singapore Wonderland’ on the popular sandbox game Roblox. Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a...

Lazada unveils e-commerce AI chatbot ‘LazzieChat’

Singapore – Regional e-commerce platform Lazada has recently released ‘LazzieChat’, its own e-commerce chatbot powered by artificial intelligence (AI). Said chatbot can answer users' shopping queries on the Lazada platform to provide personalised shopping experience for users. Said chatbot, a first of its kind in Southeast Asia, can intelligently respond...

ABS-CBN’s TeleRadyo to cease operations by June 30

Manila, Philippines – Media giant ABS-CBN has announced that will be shutting down ‘TeleRadyo’, a pay television channel under its ABS-CBN News and Current Affairs (ANC) arm. According to the company, the closure was brought by financial losses it had experienced since 2020. “The company is deeply saddened by this...

Globe reintroduces #MakeITSafePH campaign to promote responsible, mindful online behaviour

Manila, Philippines – Almost a year after it was launched, local telco giant Globe has reintroduced its #MakeITSafePH campaign to continuously promote responsible and mindful online behaviour across the Philippines’ internet space. The campaign was first launched in June 2022, which has then gained support from various stakeholders, including commercial...

This is how Filipinos make extra-special moments with their moms on Mother’s Day, according to GrabAds

Manila, Philippines – Having close family ties is one of the hallmarks of Filipino culture, so it comes as no surprise that family celebrations are much beloved in the Philippines. Amongst the most anticipated is Mother’s Day – and insights from GrabAds, the advertising arm of the leading superapp, show...

Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience

Singapore – Publicis Groupe’s Digitas and Razorfish in Singapore have been appointed by SingHealth to revamp its websites and enhance the brand’s digital experience capabilities. This revamp aims to improve SingHealth’s digital experience for its patients through its group of websites and enhance its digital web infrastructure to enable personalised...

Outbrain unveils new senior leadership roster

New York, USA – Outbrain Inc., a recommendation platform for the open web, today announced key promotions to scale global operations, drive innovation, and expand Outbrain’s offerings for brands, advertisers, and publishers. These appointments follow Alexander Erlmeier’s promotion to chief revenue officer in October 2022. “Evolving customer habits and emerging...

Kumu launches month-long initiative to open conversations on mental health through music

Manila, Philippines – Local live streaming app Kumu has announced a month-long initiative called ‘Sound Minds: Exploring Mental Health Through Music’ which encourages users and creators alike to launch online activities that open up conversations and actions online about the importance of caring for your mental health. Said initiative explores...

Grab unveils new features, tie-ups to welcome travellers in SEA

Singapore – One of Southeast Asia’s leading super app, Grab, has announced new in-app travel innovations and partnerships to provide travellers a safe, seamless, and hyperlocal experience as the region embraces a travel comeback. According to Grab, the enhanced travel experience was designed to give all travellers the assurance and...

Access Brand Co.’s live commerce sales platform launch to have initial APAC focus

Sydney, Australia – International brand management business Access Brand Co. has announced the launch of its live commerce sales platform with an initial focus in the Asia-Pacific region. The platform is designed to raise brand awareness and drive sales of the company’s portfolio of premium health and wellness products. This...