Storytelling platform Humans of Bombay ventures into talk show category

Mumbai, India – Humans of Bombay (HOB), a local storytelling platform, has launched a new YouTube talk show titled ‘The Humans of Bombay Show’. Saidshow aims to provide viewers with an unfiltered glimpse into intriguing concepts and the powerful real-life stories of ordinary people from all walks of life across...

impact.com launches unified influencer marketing platform

Singapore – Global partnership management platform impact.com has announced the launch of ‘impact.com / creator’, a unified influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.  Said platform brings creators and brands together in a single platform to discover...

Lamborghini ventures into podcast scene, to feature stories and insights in the automotive world

San’tAgata Bolognese – Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’. Starting on July 11, the podcast aims to offer listeners a deep dive into Lamborghini’s main base of operations and the expert team behind its vehicles. Hosted by Tim Bravo,...

BeLive Technology announces partnership with Japanese entertainment platform mysta

Singapore – Live commerce and shoppable short video provider BeLive Technology has announced a partnership with Japanese entertainment platform mysta, aimed at offering interactive live streaming capabilities to artists so that they can audition and showcase their talents. The new solution, powered by BeLive Technology means users can stream interactive...

Significant spike in Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement

Australia – With popular singer-songwriter Taylor Swift announcing its ‘The Eras Tour’ world tour, social media mentioned about her have spiked across influencers and brands in Australia, following growing demand for tickets of said concert in the region. This was according to the latest data from influencer marketing platform HypeAuditor....

Cignal TV launches sports-centric OTT streaming platform

Manila, Philippines – Cignal TV, the television arm of media company Cignal, has unveiled ‘Pilipinas Live’, its own over-the-top (OTT) streaming platform dedicated to showcase sports events. Through the new platform, users can watch sports live broadcasts including behind-the-scenes action, sports news and updates, interactive fan experiences, and other exclusive...

Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA

Singapore – Global media and entertainment group Warner Bros. Discovery (WBD) has announced that it is rebranding its kids’ television channel Boomerang to Cartoonito in Southeast Asia. The rebrand officially takes effect on July 28. Cartoonito is previously the preschool brand of Cartoon Network. As a full regional channel offering,...

#EmpoweredWomen2023: Neha Bhasin on using the influence of fashion as a force for good

Neha Bhasin, ZALORA Group’s director of brand communications, is named as one of the recipients of the ‘Empowered Women in Platforms’ award. MARKETECH APAC’s Empowered Women Awards 2023 is the inaugural recognition exercise by the digital media to laud outstanding women marketing leaders in the industry.  Neha’s tenure with the...

#EmpoweredWomen2023: Lisa Tan on innovating sales strategies in retail media

Lisa Tan, Carousell Media Group’s head of sales, bags an award at the Empowered Women Awards 2023 to be recognised as one of the ‘Empowered Women in Platforms’. The inaugural recognition exercise by MARKETECH APAC aims to laud outstanding women marketing leaders in the industry.  Lisa’s addition to Carousell’s advertising...

#EmpoweredWomen2023: Winnie Tan on building the company she founded from scratch the second time around 

Winnie Tan, the CEO and founder of digital media for travel, TripZilla.com, is the winner of our ‘Empowered Women in SME’. MARKETECH APAC’s Empowered Women Awards 2023 is its first-ever dedicated awarding initiative to laud outstanding women marketing leaders in the industry.  Winnie has always been a passionate traveller and...