Category: Marketing
Singapore Airlines topped YouGov's 2022 Best Brand Rankings, while multi-service platform Go-Jek was named most improved brand in SG.
Industry leaders from APAC shared space to discuss how marketers can make the best of events now that in-person has rejoined the virtual format.
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
Puneet Biyani has been named company president of Lemma in order to expand the company's global footprint.
Amazon has begun laying off employees in its devices group, following reports saying that the company plans to lay off 10,000 employees in corporate and technology roles.
The layoffs spread across three out of six of Tencent’s business divisions. They include platform and content (PCG); the interactive entertainment department (IEG), and the cloud and smart industries group (CSIG).
Now that in-person events are back, the latest webinar by MARKETECH APAC discusses what has been and what will be for event marketing this 2023 and beyond.
The ‘Breakthrough Cadetship’ is part of WPP’s talent transformation agenda enabling WPP to source the region’s future-ready talents.
Cravero will develop Fyllo's marketing and data solutions in ANZ, while Soon will be handling its regional client management in APAC.
Tripadvisor has named John Borris as its new chief marketing officer, taking on the responsibility for heading the platform's B2C and B2B marketing strategy and execution.
