Category: Marketing
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Mobile company 2degrees and advertising agency TBWA\New Zealand have partnered to launch a new programme that teaches kids the good and bad ‘tings’ about their first phones.
Conceptualised alongside The Monkeys, the film is directed by award-winning filmmaker Kim Gehrig and produced by Revolver, and features a collection of Australian artists and arts companies who share an enduring connection with the Opera House.
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year.
Advertising agency DDB Group Hong Kong has named Izmael Crespo as its new creative director to bolster the agency’s creative firepower.
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity.
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
whiteGREY has announced the appointment of Iona Macgregor as chief strategy officer. She has also joined the agency's executive leadership team and will be working with clients across the country and in APAC.
