Sprinklr announces integration of TikTok Video Shopping Ads in their platform to diversify ad formats

Singapore – Unified customer experience management platform Sprinklr has announced the integration of TikTok Video Shopping Ads directly into the Sprinklr platform. This enables international brands to optimise ad performance and create a variety of TikTok Video Shopping Ads kinds. These advertisements can target and captivate both new and returning...

Companies, brands should resonate better with consumers on global challenges: report

Singapore – How companies respond to global challenges and employee reputation is directly correlated with corporate reputation in today’s business environment, according to the latest ‘Brands in Motion’ global study by global communications firm WE Communications.Data from the report mainly suggests that a company’s reputation is increasingly determined by its...

Grab, Trans-cab merger raises competition concerns, SG competition watchdog notes

Singapore – The Competition and Consumer Commission of Singapore has stated that the proposed Grab and Trans-cab raises competition mergers following its Phase 1 review. The competition initially opened public feedback on the merger around August this year. According to the commission, they need to review the competition effects of...

Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger

Singapore – Asia based video game distributor and publisher GCL Asia has announced that it, together with its subsidiaries and affiliated companies, has entered into a definitive business combination agreement with RF Acquisition Corp, a publicly traded special purpose acquisition company, and RF Dynamic LLC, resulting in GCL Asia becoming...

Esther Yue appointed as Viddsee’s head of brand entertainment

Singapore – Creator platform for short premium content Viddsee has appointed Esther Yue as its head of brand entertainment, and are set to infuse a fresh perspective and enhance the team's growth momentum. In her new role, Yue will leverage her experience in business development and client retention to generate...

OCBC announces key leadership changes for ASEAN-Greater China strategic thrust

Singapore – Multinational banking and financial services corporation OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year. Wang Ke, currently CEO of OCBC Wing Hang China, will assume the role of head of Greater China, succeeding Tan Wing Ming. With Wang's appointment,...

We Are Social enhances innovation arm .XYZ with new leadership and broader scope

Singapore – Global socially-led creative agency We Are Social has announced its reaffirmation to commit to investing in future focused technologies, through a slew of updates to its innovation arm, .XYZ, complemented with new leadership appointments for the department.With We Are Social’s appointment, .XYZ will be led by Christina Chong,...

Samsung Ads announces SEA expansion to provide advertising solutions in the region

Singapore – The advertising arm of Samsung Electronics, Samsung Ads, has expanded into Southeast Asia in an effort to facilitate the wider deployment of native advertising solutions across millions of Samsung-powered smart TVs. The company claims that native ad formats can now, for the first time, be integrated into the...

GoTyme Bank’s latest campaign an ode to the human touch amidst a digital world

Manila, Philippines – In a world where businesses always think of going ‘digital’ is the best way to move forward, how do customers even know if the person they are talking to has the human touch? This was the overarching question GoTyme Bank aims to answer in its latest campaign...

WPP merges Wunderman Thompson, VMLY&R to form creative company VML

London, UK – Multinational creative communications company WPP has announced the merger of two of its creative agencies, Wunderman Thompson and VMLY&R, to form creative company VML. VML unites the capabilities of the two creative agencies in commerce, customer experience, and marketing technology to provide an improved set of offerings...