AS Watson highlights 180-year long heritage with latest brand refresh 

APAC – Global health and beauty retailer AS Watson announces its brand refresh featuring a modernised visual identity that injects more energy into the brand, as well as a new brand circle that focuses on the brand's values.  The refreshed brand direction aims to bring its 180 years of heritage...

YouTube, Ministry of Home Affairs Singapore collaborate to reinforce scam awareness and prevention

Singapore – YouTube has announced its collaboration with the Ministry of Home Affairs (MHA) Singapore and local YouTube creator, Naomi Neo, to create a video to raise awareness around scams.  This was revealed at the second edition of the YouTube Creators for Impact programme with the MHA, showcasing a series...

Generative AI takes centre stage in top emerging media trends set to shape the industry in 2024: report

Singapore – With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.  According to the new dentsu report, generative AI, together with monetization and integrity economics, are among the rising trends set to transform the...

Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters

Singapore – Hyatt’s hotel concept chain Andaz in Singapore has launched a digital treasure hunt map called ‘The Authentically Local Story Hunt’ which invites guests to embrace the role of story hunters and gain fresh perspectives while exploring the vibrant neighbourhoods in and around the hotel. Conceptualised alongside local creative...

Hivestack announces expansion in Thailand through Up Media partnership

Bangkok, Thailand – Hivestack, a global programmatic digital out-of-home (DOOH) advertising technology, has expanded its presence in Thailand through a strategic DOOH partnership with Up Media, a local media owner specialising in elevator screens. This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping...

Shilla Travel Retail concession secures four-year contract extension at Changi Airport

Singapore – Changi Airport Group (CAG) announced it will extend the tenancy of Shilla Travel Retail for the perfumes and cosmetics concession by four more years to continue providing passengers with a quality beauty retail experience. The extended contract will run from April 1, 2024, to March 31, 2028, covering...

CHEP Network welcomes Rob Stone as director of people and culture

Australia – CHEP Network has recently announced its appointment of Robert Stone as the agency’s director of people and culture. In his new role, Stone will be leading the agency’s people and culture initiatives, in addition to joining the businesses executive leadership team. Stone joins from Wunderman Thompson where he...

Edelman appoints new APAC leads for influencer, business marketing

Singapore – Edelman has announced the appointment of Alyssa Soh to head of influencer marketing in APAC, and the elevation of Simon Murphy to the role of head of business marketing. Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe...

GoPro, Club Med renews partnership alongside creative content producers to showcase Club Med destinations 

Singapore – Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content producers.  Their...

Octopus HK taps VTubers to promote Octopus Mastercard to local teens

Hong Kong – In a bid to promote its recently-launched Octopus Mastercard offering to teens in Hong Kong, smart card company Octopus has tapped local virtual YouTubers or VTubers to promote it in a 4-week long campaign through engaging video content by these VTubers, who amass an accumulated subscriber base...