Gushcloud launches new live commerce network, appoints Mary Shynne Santos as its regional head

Philippines – Gushcloud International, a global technology-driven digital talent and media company, has launched its new live commerce unit GC LIVE, which operates premium live commerce shows distributing global brands into SEA. This launch comes after Gushcloud’s move to further establish itself as a global business. GC LIVE operates premium...

Listerine Malaysia’s new campaign shows why oral health should not be neglected

Kuala Lumpur, Malaysia – Oral care brand Listerine in Malaysia together with Reprise, IPG Mediabrands’ performance marketing agency, has launched a new campaign titled, “Mulut Kosong Kosong: Mulut Sihat, Raya Penuh Berkat” (Clean Mouth: Healthy Mouth, Raya Full of Blessings), which aims to incorporate practical tips such as using mouthwash...

Angie Tijam-Tohid joins Havas Ortega as executive creative director

Manila, Philippines – Havas Ortega Group has announced that Angie Tijam-Tohid joins the communications group as its executive creative director, where she will be responsible for driving the agency’s creative philosophy and creating meaningful brands for the Havas Village clients in media, digital, social commerce, CRM, public relations, branding, healthcare,...

Carsome announces acquisition of WapCar, AutoFun businesses

Kuala Lumpur, Malaysia – Car e-commerce platform Carsome has announced the acquisition of the businesses of WapCar and AutoFun. Upon the completion of the acquisition, Carsome set up the parent company, WapCar AutoFun Sdn Bhd (WapCar), as a fully-owned subsidiary of the Carsome group in Malaysia. WapCar first established its...

WPP ties with Epic Games to scale metaverse capabilities

Singapore – Global creative transformation company WPP has partnered with Epic Games, the interactive entertainment company and Fortnite and Unreal Engine developer, to help agencies within WPP deliver a new era of digital experiences for brands in the metaverse.  The partnership will include a new training program to upskill WPP...

Big Tech to snare 10% of global ad spend by 2030

London, United Kingdom – Globally recognized tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030 according to advertising agency WARC’s latest report.  According to the analysis, advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6b (+49.4%...

PH-based Yellow Cab Pizza opens new branch in Texas

Texas, USA – Yellow Cab Pizza, the Philippine pizza chain under Max’s Group, has announced the opening of a new branch in the city of Houston, Texas. This marks the pizza chain’s newest venture into the United States, as well as its tenth chain opening during the global pandemic. The...

Kraft Heinz’s latest campaign marks launch of new offering Heinz Tomato Twizt in India

India – Food and beverage company Kraft Heinz in India has launched a new campaign for its latest offering Heinz Tomato Twizt. This campaign was inspired by the company’s purpose, ‘Let’s Make Life Delicious’. Heinz Tomato Twizt is made with quality tomatoes and Heinz's secret spice mix, keeping in mind...

Global well-being company GMG acquires Nike-only stores in Singapore and Malaysia

Kuala Lumpur, Malaysia – GMG, a global well-being company retailing, distributing and manufacturing a portfolio of international and home-grown brands across sport, food and health sectors, has acquired Nike-only stores from the sports retailing arm of SUTL Corporation, a distribution company for consumer and lifestyle products representing global brands in...

Starbucks announces ventures into NFTs

New York, USA – Global coffeehouse company Starbucks has announced that it is venturing into NFTs, as well as exploring other ventures in the Web3 space. In a joint statement by Brady Brewer, chief marketing officer at Starbucks, and Adam Brotman, advisor at Starbucks, the company plans to create a...