Subaru’s latest campaign with The Works showcases new WRX rally model

Sydney, Australia – Automobile brand Subaru has recently launched a new campaign to showcase its new all-wheel-drive Subaru WRX rallies, alongside The Works, an agency part of the Capgemini group. The campaign drives home strong themes of desire and passion to the most loyal of the WRX fandom, with Subaru’s...

Convo Ink raises $1.5m in seed funding to accelerate growth

Sydney, Australia – Smart content marketing engine, Convo Ink has announced it has closed a $1.5 million seed funding round led by 3C and M2 Capital. 3C Capital is a UK based private investment house led by Australian investor Richard Gazal. M2 Capital is a Sydney based private investment firm...

Starbucks officially exits from Russia, closing off 130 licensed branches

United States — The global coffeehouse brand Starbucks has announced its exit and cease of brand presence in Russia amidst the ongoing invasion of Ukraine. This means that all 130 branches in Russia will cease operation following the announcement. Amidst the exit announcement, the company promised that it will still...

Latest campaign of Mercedes-Benz reinvents beauty standards and ends the last booth babe

Thailand – German luxury automotive brand Mercedes-Benz partners with Team X Thailand to launch a groundbreaking campaign which aims to end 30 years of harassment directed at Thailand's booth babe industry, ‘The Pretty’.  Motor shows are one of the biggest events conducted in the automotive industry, but not all attendees come to see...

Melvin Kuek named CEO of BBDO Singapore

Singapore — BBDO Singapore welcomes Melvin Kuek as their new CEO. In his new role, Kuek will push creative boundaries and drive greater results for the renowned advertising company. Kuek holds an extensive understanding of the industry as he holds a career spanning 25 years. Additionally, Kuek has also held...

Tencent teams up with SOOS OIO to level up healthy gaming in SG

Singapore – Multinational tech giant Tencent has partnered with local social enterprise SOOS OIO to organise a series of parenting webinars, workshops and community gaming tournaments to serve the fast-growing gaming community in Singapore that has been growing at an unprecedented rate. Both companies will embark on the partnership at...

EuroEyes enhances investor relations programme with appointment of Hume Brophy

Hong Kong — EuroEyes International Eye Clinic Limited, an established ophthalmology brand, has appointed international communications consultancy Hume Brophy as its investor and public relations partner. The appointment aims to enhance awareness of EuroEyes’ distinct vision care offerings and its strong business and financial success as the company continues to...

Sandpiper names Jasmine Hogg as new GM for Australia

Sydney, Australia – Global strategic communications and public affairs consultancy Sandpiper has appointed Jasmine Hogg, former director and head of reputation risk at Apollo Communications Australia, to be its new general manager for Australia. This appointment aims to bolster Sandpiper’s presence in the ANZ region, adding senior expertise to the...

Havas Health & You appoints Dan Rubin as president of Havas Health +

New York, USA – Havas Health & You (HH&Y), which unites all wholly-owned health communications networks of the Havas Group, has announced that industry veteran Dan Rubin has joined the network to become the new president of Havas Health +, its fully integrated experience agency. Rubin will be working closely...

Salim Group, WIR Group form JV to develop metaverse platform

Jakarta, Indonesia – As the digital era poses challenges to businesses which require them to get support from advanced technology to excel in the domestic and global competition, Indonesia's conglomerate company Salim Group has established a joint venture with technology company WIR Group to develop a metaverse platform that will...