Digital marketing in Australia’s higher education lagging behind: report

Australia – The trials of 2020 and 2021 were eye-opening for digital marketers in higher education. The pandemic not only increased reliance on digital channels and made online education essential, it made a generation of digital natives – somehow – even savvier. It’s within this context that Siteimprove launched the...

STB, CapitaLand team up to deliver new retail concepts in SG

Singapore – The Singapore Tourism Board (STB) and CapitaLand Investment Limited (CLI) have recently inked a three-year partnership to deliver new retail concepts and drive global awareness of Singapore and CapitaLand malls as must-visit lifestyle destinations. Said partnership is a first for CLI and is aimed at capturing pent-up demand...

Jeep partners with Universal Pictures to launch global campaign for upcoming ‘Jurassic World Dominion’ film

Auburn Hills, Michigan, USA – Automotive brand Jeep and Universal Pictures team up to launch Universal and Amblin Entertainment's new ‘Jurassic World Dominion’ film. The one-minute Jeep brand commercial shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own yard and deciding to faithfully take care...

Adobe India names Anindita Das Veluri as new head of marketing

New Delhi, India – Digital media and digital marketing solutions company Adobe in India has appointed Anindita Das Veluri, former director at Deloitte India, to be its new head of marketing. In this role, Veluri will be leading Adobe’s marketing strategy across the Indian market, and will be directly reporting...

Wyndham Hotels & Resorts extends ‘Stay Longer, Save More’ campaign

Singapore – With the reopening of borders and easing of travel restrictions globally, Wyndham Hotels & Resorts is inviting guests to celebrate the return of travel through the extension of the ‘Stay Longer, Save More’ campaign until September 30 2022. The promotion allows for savings of up to 20% off...

Bangladesh-based AB Bank unveils two new DMDs

Dhaka, Bangladesh — The Bangladesh-based financial institution, AB Bank Limited, has announced the elevations of Syed Mizanur Rahman and K.M Mohiuddin Ahmed as deputy managing directors. Rahman holds an extensive understanding of the banking industry as he has over 25 years of banking experience. Under his leadership Retail Banking Division,...

Marvel Studios launches its largest exhibition in SEA

Jakarta, Indonesia – Globally known Walt Disney Company launches Marvel Studios exhibition in Indonesia, the largest Marvel exhibition in Southeast Asia. Marvel fans in Indonesia will be immersed in the multi-sensory world of the Marvel Cinematic Universe (MCU) at the Marvel Studios: A Universe of Heroes Exhibition Indonesia. The exhibition...

Snap bolsters regional team with new hires across verticals in SG

Singapore – Social media and camera company Snap has announced new hires across its verticals in Singapore to bolster in Singapore. They will build on the company’s growth momentum following Snap’s Singapore office opening in 2020 to boost its regional presence and investments. The new hires in Singapore are namely...

Why optimising attention drives digital campaign conversions

Laura Quigley

Digital advertising allows marketers to target consumers more precisely with more personalised, relevant information, in real-time, on multiple devices, and on the go. Digital advertising’s highly personalised nature should make it more relevant to audiences, but brand risks, supply path murkiness, privacy concerns, and ad fraud create barriers. Advertisers are...

five:am’s latest campaign creates organic envy starring Stevie MooQueen

Sydney, Australia – Five:am, an Australian yoghurt brand, has partnered with The Works, a part of Capgemini, to launch the jealous star Stevie MooQueen, its first major advertising campaign in more than three years. The hilarious series of 15 and 30 second ads depict Stevie attempting to escape her conventional...