Greenpark announces multiple appointments to its APAC leadership team

Singapore – Greenpark, a performance-driven content organisation, has announced important advancements for three women in its strategy, social media, and creative divisions. These advancements demonstrate Greenpark's dedication to developing a diverse and inclusive leadership team.  Que Ramli has been named as Greenpark Asia's head of strategy, APAC, where she will...

Decathlon partners with Carousell to promote sustainable sport shopping with new second hand bicycle store

Singapore – Sporting goods retailer Decathlon Singapore has collaborated with multi-category classifieds and recommerce marketplace Carousell to strengthen its eco-conscious initiatives with the launch of ‘Decathlon Carousell Store’.  The newly launched store offers customers a convenient and trustworthy platform to buy and sell quality-assured second hand bicycles that have been...

CCCS orders water filtration brand Purexygen to remove misleading claims, review marketing practices

Singapore – The Competition and Consumer Commission of Singapore (CCCS) has ordered water filtration brand Purexygen to remove its misleading claims and review its own marketing practices amidst public outcry on the brand’s claims that its water filters were tested by testing bodies in the sales kit, and were used...

Alex Schellenberger appointed as senior vice president for brand at Mandarin Oriental

Hong Kong – Mandarin Oriental has announced the appointment of Alex Schellenberger as its new senior vice president for brand to elevate the hotel’s brand presence and to increase its desirability as a luxury hospitality brand.  With over two decades in global luxury brand building, storytelling and brand experience roles,...

​​​​​Nearly 70% of Gen Zs in Southeast Asia choose e-commerce as the platform for discovery and research

Singapore – Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles The majority of Gen Z respondents (73%)...

L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup

Bangkok, Thailand – Beauty brand L’Oreal Thailand has launched its newest UVD invisible serum, accompanied with a digital and OOH campaign by McCann Worldgroup Thailand agencies, McCann, MRM And CRAFT. The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain,...

MARKETECH APAC’s return of “What’s NEXT” conference in PH a two-day culmination of industry discussions on future of marketing

Manila, Philippines – As we step into the ever-evolving landscape of marketing in 2024, it becomes increasingly evident that the industry's trajectory is poised for significant shifts. Rapid advancements in technology, changing consumer behaviours, and global events continue to reshape the marketing landscape at an unprecedented pace. In this dynamic...

Munchy’s Cream-O celebrates World Happiness Day in latest campaign with Universal McCann

Kuala Lumpur, Malaysia – In conjunction with World Happiness Day last March 20, Munchy’s Cream-O has developed a campaign with Universal McCann (UM), the global media agency network of IPG Mediabrands, celebrating the occasion with joy.  The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness...

GrabFood’s ad for new group order feature a quirky take on office mates’ dilemma of ordering food together

Manila, Philippines – GrabFood in the Philippines has recently launched its latest feature ‘GrabFood Group Order’, allowing a group of people to order on their own through a group invite feature and then paying each order on their own without the hassle of calculating their order altogether. As part of...

Local startup Base Genesis, MullenLowe Singapore introduce eco-friendly hell note for sustainable ancestral worship

Singapore – Startup Base Genesis has collaborated with creative agency MullenLowe Singapore to reimagine the cultural practice of joss paper burning with the launch of 'Eco Hell Note’.  Eco Hell Note is a joss paper innovation that burns cleanly without leaving any residue. It is printed on nitrocellulose paper, making...