Alipay+ adds 9 international e-wallets in Thailand; integrates with all 14,500 7-Eleven stores

Thailand – Alipay+, the cross-border mobile payments and marketing network run by Ant International, unveils that all 14,500 7-Eleven locations in Thailand are now set up to take digital payments from extra visitors via 13 payment applications, with 9 additional international e-wallets.  This initiative fits in with their ongoing digitization...

OMO, MullenLowe Mishra unite for a heartfelt Tet campaign amidst economic hardships

Vietnam – In honour of this year's Tet, the laundry detergent brand OMO, owned by Unilever, collaborated with MullenLowe Mishra to produce a moving music video. The film tries to urge consumers to preserve their perseverance and positivity in the face of the year's hardships. This campaign takes place in...

Jeff Geheb promoted as new global executive lead for VML Enterprise Solutions 

USA – VML is promoting Jeff Geheb as its new global executive lead for VML Enterprise Solutions. This appointment will come in addition to his present position as global chief experience officer. The transition will take effect immediately. As the global executive lead for Enterprise Solutions, Geheb will oversee the...

This comprehensive guide invites retailers on how to create impactful digital CX strategies

Singapore – In the contemporary retail landscape, a customer’s experience with brands and companies has become an identifier of success.  From being simply a transactional aspect, the customer experience (CX) now encompasses every interaction customers have with brands, from browsing through products to post-purchase support. And whether it be online,...

BMW China embraces Chinese superstitions to attract good luck in new campaign for Lunar New Year

Beijing, China – BMW China has partnered with TBWA Juice Beijing and TBWA BOLT Shanghai for its latest ‘Project Jupiter’ campaign for the Lunar New Year that plays on the uncertainty felt by those born in the Year of the Dragon and the superstitions people follow during the festive season....

What’s NEXT 2024: Embracing retail transformation is this year’s way to enhance peak sales

Lee Soon Yean

Malaysian consumers seek more immersive and convenient shopping experiences. Adyen's 2023 Peak Season report notes that 55% of Malaysian retailers have observed an increase in customer expectations in response to this behaviour.  This trend is even more pronounced in Malaysia, where 40% of consumers wait for key calendar moments, such...

Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year

Singapore – Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu. The campaign aims to provide a delicious solution for those with too many mandarin oranges collected during...

Nestlé Professional launches customer engagement centre in Singapore

Singapore – Nestlé Professional has unveiled its latest initiative aimed at transforming the way it engages with food-service operators. The newly inaugurated Customer Engagement Centre (CEC) in Singapore is a testament to Nestlé's commitment to the F&B and hospitality businesses, positioning itself as a comprehensive solutions provider. The CEC stands...

PHD China retains SAIC Volkswagen’s media business

Shanghai, China – Omnicom Media Group (OMG) agency PHD China has retained the SAIC Volkswagen media business following a month-long public tender, which also saw local and international 4A agencies vying for the account, which included the Volkswagen and Audi brands. PHD China has been the media AOR of SAIC...

Madina Kalyayeva bares plans on Tilt’s social media, content production arm establishment following managing director, partner appointment

Singapore – Tilt, a through-the-line and digital marketing agency based in Singapore, has announced the appointment of Madina Kalyayeva as its new managing director and partner as the agency aims to evolve into a regional creative powerhouse, poised to deliver innovative solutions to clients across diverse industries. Part of the...