Levi’s taps K-Pop girl group NewJeans as its newest global ambassador

Singapore – In celebration of its 501 jeans’ 150th anniversary, global clothing brand Levi’s has named popular South Korean girl group NewJeans as its newest global ambassador. The year-long partnership – spanning Spring/Summer ‘23 and Autumn/Winter ‘23 – will include a new campaign featuring the brand, concerts, and appearances.  To...

PH ad agency GIGIL expands services, to now include PR, media

Manila, Philippines – Local independent agency GIGIL has now announced an expansion to its services, which will now include full public relations and media planning and buying services to the public.  According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns,...

Dentsu expands remit with foodpanda to handle media mandate for APAC

Asia Pacific – In addition to its existing media remit in Taiwan since 2020, marketing and advertising agency Dentsu International expands its partnership with online delivery platform foodpanda to support its media transformation journey and bring closer collaboration across the markets of Hong Kong, the Philippines, Malaysia, Singapore and Thailand....

MARKETECH APAC’s first-ever hybrid industry conference tackles what’s next for various marketing facets

Manila, Philippines – As 2023 is now in full swing, marketing and advertising leaders alike are now on the edge as to what opportunities and challenges they should look out for in their respective industries. This comes with making sense of a lot of emerging marketing trends which have been...

Wunderman Thompson AU elevates Gavin Bain to CEO, Matt Parry to lead WPP’s HSBC APAC team

Sydney, Australia – Marketing communications agency Wunderman Thompson has announced the promotion of Gavin Bain, previously national managing director of the agency’s Australian operations, to chief executive officer. The change comes as outgoing Australia CEO, Matt Parry, moves to Hong Kong as WPP team Helix Business Lead for HSBC in...

Green Park Content promotes Fe Husaint as managing director for APAC

Singapore – Global, performance-driven content leader Green Park Content has announced the promotion of Fe Husaint as managing director for APAC to strengthen the agency’s operations, power up its growth, and accelerate its success across the region. Husaint previously held the creative and global brand head position at the agency....

Latest social campaign of Palmolive uses AI to showcase natural Filipina beauty

Manila, Philippines – In line with its commitment to championing naturality, shampoo brand Palmolive in the Philippines has used artificial intelligence in its latest social campaign to render a representation of a Filipina – one that authentically showcases what a native woman in the Philippines looks like. The woman was...

TEAM LEWIS unveils global practice VIVID, to transform traditional reputation mgmt

Singapore – Global marketing consultancy TEAM LEWIS is launching VIVID, a new global reputation and impact practice. The new practice aims to change the traditional reputation management theatre of operations which will weave together brand consultancy with creative engineering and real-time reputation management.  Commenting on the new milestone, Yvonne van...

Rebecca Tos named Havas Media’s new managing partner, to lead Havas Market× division

Australia – Havas Media Group has named Rebecca Tos as its new managing partner, where she will lead the new Havas Market× business division, integrating customer experience, e-commerce, and data, working alongside paid media and content activation to help marketers find opportunities to engage consumers across the entire customer decision...

PH startup-focused PR agency Uniquecorn Strategies launches London office

Manila, Philippines – Uniquecorn Strategies, the Philippines-born PR agency focused on startups, has formally launched its operations in the United Kingdom with a new London office.  The PR agency will be under the corporate name Uniquecorn Worldwide Limited. In the UK, the agency has already represented event technology startup Tevent...